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Chip Heath    

Bestselling Author & Professor at Stanford Graduate School of Business

Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek bestseller list after a 24-month run. Chip is also a columnist for Fast Company magazine, and he has spoken and consulted on the topic of "making ideas stick" with organizations such as Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association. Chip's latest book, Switch: How to Change Things When Change Is Hard, written with his brother Dan, was released in February 2010 and is already a NY Times and Wall Street Journal best seller.

Chip's research examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.

Chip’s research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.

Chip has taught courses on Organizational Behavior, Negotiation, Strategy, and International Strategy. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his B.S. in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

Videos


Speech Topics


Being Decisive

Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are near sighted helps us to see. The real question is: How can we do better?

In this session, Heath will introduce a four-step process designed to counteract these biases—a process based on an exhaustive study of the decision making literature. Along the way, Heath will share an array of fascinating stories, from a rock star’s ingenious decision-making trick to a CEO’s career-ending acquisition to a single question that can often resolve thorny personal decisions. Heath will share the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?

Audience members will walk away with fresh strategies and practical tools enabling them to make better choices. Because the right decision, at the right moment, can make all the difference.

How To Lead A Switch

Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? This program will explore some reliable ways to make change efforts stick.

Made To Stick

As different audiences need to focus on a different set of tools, each presentation is built to meet those specific needs. For example, most top managers really need to focus on making their messages more Simple and Concrete. HR managers who are used to managing changes need to better understand how to employ the Emotion as well as Concrete tools in their interactions. For marketing professionals, the session would focus on the Unexpected (to get people’s attention in a crowded marketplace) and Credible (because people are already skeptical of marketers). Politicians need to understand Simple, Concrete, and Credible (because people are even more skeptical of politicians than marketers). Lawyers benefit from working on the skills of utilizing Simplicity and Story. Nonprofit managers need to understand Concrete, Emotional, and Story.

News


The Fieldstone Foundation: Chip Heath’s Latest Book Release – Decisive

The Fieldstone Foundation hosted Chip Heath, bestselling author and faculty at Stanford University, on April 24 to present his latest book titled: Decisive: How to Make Better Choices in Life and Work.

‘Decisive’: Chip Heath on How to Make Better Choices

In Decisive: How to Make Better Choices in Life and Work, bestselling authors Chip Heath and Dan Heath argue that humans don’t have a particularly strong track record of making good choices — whether it is about our careers, business matters or our personal lives.

The Wisdom of Bestselling Author Chip Heath

Chip Heath, author and professor at Stanford Graduate School of Business, will be the keynote speaker for the Physician Leadership Symposium on April 19. I’ve been following Heath since 2007, when he co-authored his first book, Made to Stick: Why Some Ideas Survive and Others Die, with his brother Dan Heath.

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