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Keeley Tillotson & Erika Welsh      

Cofounders, Wild Friends Food

Back in 2011, Keeley Tillotson and Erika Welsh were college roommates at the University of Oregon who loved peanut butter. So they started making their own in their tiny apartment that mixed in new flavors, like cinnamon raisin, and chocolate coconut, without the high sugar content typical of such snack foods. One thing led to another, and before beginning junior year of college they ended up on Shark Tank, and suddenly realized: Either they needed to drop out of college or let the business go.

They dropped out.

Fast forward four years from the Shark Tank airing, in May 2012, and Tillotson and Welsh, are running Portland-based Wild Friends, a nut butter company with sales expected to reach $7 million this year and distribution in Whole Foods, Costco, Kroger and a number of other supermarkets. At a time when funding has gotten tighter for many startups, the duo recently raised $1.4 million from investors on CircleUp, including a $100,000 investment from John Foraker, president of Annie’s, the prominent natural and organic foods company that is now part of General Mills, who they consider a mentor. Oh yes: Tillotson’s dad, Bruce Tillotson, 54, who previously worked for Honest Tea, is their chief salesperson, responsible for flying around the country to get the brand into stores.

News


Wild Friends Takes Nut Butter to the Next Level: Introducing Super ...

Wild Friends CEO and Co-Founder Keeley Tillotson will speak on ... One rainy day at the University of Oregon, Keeley Tillotson and Erika Welsh were in their ...

Four Years After Shark Tank, 23-Year-Old, Her Best Friend And Her ...

Keeley Tillotson and Erika Welsh dropped out of college to focus on their nut butter business. Now they're on track to reach $7 million in revenues this year, with ...

5 Small Business Stories To Inspire You In 2017

Wild Friends' cofounders (and best friends) Keeley Tillotson and Erika Welsh. They started the nut-butter company as college students, and expect to reach $7  ...

The 'Shark Tank' Company Worth $7 Million After Its On-Air Deal ...

In the time since college-aged entrepreneurs Keeley Tillotson and Erika Welsh appeared on Shark Tank back in 2012, they have been sued, dropped out of ...

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