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L.A. Reid  

Antonio "L.A." Reid is a Three-Time Grammy Award-Winning American Record Executive, Songwriter, and Record Producer

Antonio "L.A." Reid is a three-time Grammy Award-winning American record executive, songwriter, and record producer. Best known as the co-founder of LaFace Records, he is responsible for signing and helping bring Mariah Carey, P!nk, Justin Bieber, Rihanna, Kanye West, Avril Lavigne, Toni Braxton, TLC, Usher, Ciara, OutKast, and Dido to multi-platinum album sales.

He is the Chairman and CEO of Island Def Jam Music Group and President and CEO of Hitco Music Publishing, based in Atlanta.

Reid's first appearance on record was with Cincinnati funk rock outfit Pure Essence who released one solitary 45 in the middle 1970s as well as garnering an appearance on local FM rock radio station WEBN's second annual LP compilation, this time as Essence. Reid then became a member of the 1980s R&B band The Deele, best known for their 1988 hit "Two Occasions". The band had broken up before the success of the single, then reunited to promote "Two Occasions" as it rose up the charts. The song peaked at number 10 on the Billboard Hot 100.

On August 30, 2006, L.A. Reid, along with Babyface, was honored as a BMI Icon at the 6th annual BMI Urban Awards. As of 2006, he has won 18 BMI awards. Together with Babyface, Reid has produced and/or co-written penning numerous R&B hits, racking up 33 No. 1 singles.

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A new memoir from hit music producer L.A. Reid reveals that music legend Michael Jackson had a cold side, as he claims the late singer was mean to Prince and acted cruelly toward his older brother Jermaine.

According to the New York Post, in the new book, Sing to Me, Reid alleges that Michael Jackson was extremely dismissive of his older Jermaine, and wasn't nice to fellow singer and longtime rival Prince. In the book, Reid wrote about when he was working with Jermaine on a music album, alongside Kenny 'Babyface' Edmonds in the 1990s. At some point, Michael Jackson's manager called Reid and Edmonds to discuss writing songs with the King of Pop. At the time, Reid said they told Jermaine they were flying to Los Angeles for a quick project and never mentioned who they would be working for.

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