Luis Martinez Headshot

Luis Martinez    

High performance strategies and tactics - driving to the next level.

Luis Martnez has been successfully coaching and advising professionals and executives since 1983. In 2008 Luis formed a strategic management consulting firm, Gran Altura, Inc. Through this client-focused firm Luis effectively serves many businesses and individuals who want to achieve higher levels of performance.

Prior to establishing Gran Altura, Luis was employed in top level positions in multinational manufacturing, healthcare and business consulting. In Xerox, Luis directed a global human resources team for Worldwide Manufacturing with facilities in the U.S., Latin America, Europe and Asia. Prior to Xerox, Luis was Senior Vice President of Human Resources at Lehigh Valley Hospital. Previous designations and assignments for Luis also include Vice President and General Manager of Exide Batteries in Puerto Rico, where his business acumen led the successful turn-around of a manufacturing / sales / service division. He was also Director of Human Resources at Exide Technologies, Manager at The Hay Group, and Field Supervisor in the Federal Government.

With a B.A. in Psychology and M.Ed. in Counseling from the University of Delaware, Luis has earned certification as a Senior Professional in Human Resources (SPHR) and as a Certified Compensation Professional (CCP). Bilingual and bicultural in Spanish, Luis is a trusted advisor and strategic partner to senior leaders. His comprehensive career development books, Getting There and Getting There Volume 2, are receiving highest reviews in

Born and raised in Cuba, Luis was sent to the United States at the age of 12 by his parents to avoid his conscription into Fidel Castros militia. He learned to speak English in 7th grade, and after his parents arrived in Miami, Luis attended 6 schools in 5 years, while his parents moved through three states in search of better jobs. Luis observed his parents, Jose Luis and Zoila, as they managed through crises a story of courage and survival. Luis credits their tutelage for his boundless faith and optimism.

An avid sports car racer, triathlete, Kung Fu brown belt and writer, Luis makes his home with his family in Pittsford, near Rochester, New York.

Click Here to register and get pricing on booking Luis Martinez for your next event!

Request Pricing & Booking Info

Speakerpedia has booked over a thousand events in the past 5 years. Contact Luis Martinez's Booking Agent to get availability & pricing.



GVCSHRM - Vital Signs for Employment Branding - Rochester, NY - January, 2011

I have heard Luis speak on several topics over the past 24 months. I’ve always found Luis to be very knowledgeable and engaging. He has a way of connecting with his audience that is very natural and genuine, drawing them in to want to learn more…and keeping them coming back. Having always been very pleased with Luis as a speaker, I engaged him earlier this year to develop a presentation for the Genesee Valley Chapter of the Society for Human Resource Management (GVCSHRM.) Having read Luis’s book, “Getting There” and hearing him speak on the topic of personal branding on more than one occasion I thought he would do a great job presenting on the topic of employment branding. Luis did not disappoint! He combined his deep knowledge on the topic with his personal experience to present a great session. We should have known from the start the presentation would be a hit when we had to add several more chairs to the room to accommodate all of the walk-ins we had!

Silver State ASME Meeting - Las Vegas, NV - November 2010

We were fortunate enough to have Luis Martinez speak for our engineering society. The topic selected was globalization, which included a review of the concepts from Tom Friedman’s book, The World Is Flat: A Brief History of the Twenty-First Century. Luis presented the concepts and included the audience in the discussion. The presentation was well received and it gave the audience a good deal to think about in regards to worldwide business dynamics. Luis certainly had the right background for this and we discussed some business concepts he has employed in the past. From my short experience with Luis, he is highly motivated and driven to share his experience and knowledge with others. As a speaker he kept us entertained and involved.

Wegmans Pittsford Store

Luis is a speaker that interacts and connects with his audience. He is very capable in adjusting to the different background of each listener. This ability allows the listener to understand and utilize the techniques.

Jan 2008 at Association of Women in Computing, January 2010 at Latinas Unidas

From the first time I heard Luis talking 3 years ago I was positively impressed. He presented the subject with clarity, with examples, interacting with the audience. Last year we invited him to present at one of Latinas Unidas' Cafe Con Leche sessions on Personal Branding and we received great feedback from the attendees. They were engaged and easy participants in the discussions during the presentation, taking notes on the abundant information and tips Luis shared with us.

Jan 2011, Rochester Institute of Technology, MBA class, " Managing in a Global Environment

Luis presented to an international MBA class that is engaged in critical thinking on how to manage in a Global Environment. Luis challenged them to develop strategies based on the changing global environment. The student response was very positive and he will be invited back again next class. Luis presented this popular presentation in the fall of 2010 to class of "Global Ethics" students.

My company and networking groups

Luis is very relatable in his presentations. Real stories that illustrate the concepts he is teaching are themes in all of Luis's discussions and presentations. He walks what he talks and is a pleasure to work wtih.

Several NSHMBA speaking engagements in Louisville, Chicago, Minneapolis, and Miami from 2009-2010.

I've had the pleasure of listening to Luis present at different NSHMBA engagements and he does a great job relating stories of his past life in corporate America with current relations in the space of personal branding. The South Florida engagement with American Express and NSHMBA put into a perspective the title he presented “Putting Stress on Hold,” as a method to deal with everyday stresses with a clear mind and become seen as an exemplifier of leadership. Additionally, Luis is highly knowledgeable in the space of social media and organizational management.

Leadership Development Program and NSHMBA

I invited Luis to present on Leadership Development many year ago. He connected well with the participants and brought practical tips that everyone can apply immediately. I enjoyed his message and invited him to speak at our National Society of Hispanic MBA NY Chapter events. The feedback I received was fantastic and recommended that he present at our National events. His message has been received well with our National audience and I look forward to continuing to work with him.

Iveth Reynolds

Luis is a magnetic speaker and dedicated coach

When Luis speaks, he speaks with his body and soul. He integrates his belief system and personal experiences into his presentations which allow you to know him as a person, not simply a presenter. Luis engages his audiences on a visceral level. As he speaks, he is also listening, taking into account the expressions and body language of his audience. He connects to his audience, and inspires them to connect to each other. His passion for his work, and the work of others, is evident. Professional, knowledgeable, open-hearted, and kind, I asked Luis to be my coach. I can honestly say that his leadership abilities, coupled with his belief in my individual talents, inspired a certain confidence which has served me well in reaching my career goals. Camille Aidala, Acting Director for Workforce Development, Action for a Better Community

I have heard Luis Martinez speak at several National Society of Hispanic MBAs (NSHMBA) programs

The first time I heard Luis was at the 2010 NSHMBA Officer Training in Louisville, Kentucky. His Re-branding Yourself presentation was interactive and fun; it gave wonderful tips to a room filled with managers and executives. I was so impressed with his presentation skills that along with my executive VP at the time, we decided to bring Luis to speak to the workforce of an American Express call center in South Florida on Putting Stress on Hold. The last time I have seen Luis in action was at the NSHMBA 2010 Annual Conference & Career Expo in Chicago, where Luis served as an executive coach. Luis is not only knowledgeable, but also a pleasure to work with.

I heard Luis speak at our division annual meeting.

Luis was hired to present an interactive workshop to our division at their annual meeting. The committee working with Luis asked him to address four different areas; each of which could have been an individual workshop standing on its own.

Luis was able to blend these four target areas and create an interactive workshop that was not only informative and fun; it left the attendees with a set of tools to use at work and in their everyday lives.

I have frequently heard Luis speak at various meetings and events over the past two years

I have heard Luis’s presentations numerous times and they truly are inspirational. His engaging style is highly interactive with his audiences. He connects in a personalized way with individual audience members. Luis’s stories of his own life journey are truly inspirational in themselves. Using Luis’s advice, we can better find our best career fits, as well as our own personal satisfaction in life. I highly recommend learning more about Luis Martinez by purchasing of his book “Getting There” and attending any presentations he makes.

Fred Kopp

I was fortunate to attend several of Luis' presentations in 2010 and I am attending another presentation next week titled "Vital Signs for Employment Branding"

Luis has a tremendous ability to relay the perfect examples to illustrate the points he is making. Luis has real world knowledge and experience that bring his topics to life. His sincerity and candor are apparent in everything he does.

Society of Hispanic Professional Engineers, Miami, FL, April 2010

Luis is truly great at what he does. Out of the goodness of his heart, he presented to a room full of college students in the Society of Hispanic Professional Engineers where he provided a new approach on branding yourself. His contemporary ideas and his passion allow him to connect and really hit home with his audience. I highly recommend his Re-Branding Yourself presentation and I also look forward to hearing some of his other great workshops.

2010 at the ASME Silver State workshop/presentation on the World Is Flat

Mr. Luis Martinez presented a very stimulating and participatory workshop focusing on globalization, which advocates that the world is quickly becoming a level playing field (flat), primarily in terms of commerce, where all competitors have an equal opportunity. Luis’ presentation discussed the implications for business and human resources, how to prepare for these changes and what can / should we do as nations, companies, communities and individuals to remain competitive in a global market. The discussion was interactive and encouraging give and take with the audience. Many of our ASME members belong to companies that conduct business globally, whether providing either goods or services. It was an excellent evening of learning and discussions. Every part from arranging to execution was accomplished professionally with Luis and I would recommend him for any audience which has an interest in his vast array of topics.- sig

Siegfried L. Stockinger, P.E. - Director, ASME Silver State

2010 at a Small business service presentation

Luis is professional and personal in his speaking engagements. His background is a perfect match with the talk being given and the audience has the sense that Mr Martinez can definitely give them the tools for success. I would highly recommend anyone interested in making a difference for themselves to attend any of his presentations and/or purchase his books. Great reading, excellent material.

Getting There Executive Network (GTEN)

Luis' approachable and engaging personality coupled with a strong belief in his message make him a compelling orator. His ability to combine personal experience with sound advice make his presentations both entertaining and valuable. - jose suro

Pathways to Entrepreneurial Sucess Conference

Every now and then we are fortunate to find speakers like Luis who brings a wealth of experience to a conference. Luis is eloquent in his delivery and has a natural engaging style that adds to the success of the venue. Bravo!

I attended the Cafe Con Leche+ series sponsored by the Rochester, NY organization Latinas Unidas. It took place on January 28, 2010. I hate driving in snowstorms but made the special trip (12 miles). A woman who lived nearly an hour away made an even bigg

Luis uses an interactive approach and draws on the audience's knowledge of personal branding. For instance, during the January event, he showed a picture of Oprah Winfrey to elicit the response,"She is a mentor who helps others get their own shows" or Madonna, in order for people to say,"She reinvents herself." To illustrate the concept of brand breakage, he turned his own passion for car racing into a teaching tool. First, he projected a Jeep towing a race car, and then a race car towing a Jeep, the latter of which looked strange. Luis cares about each individual attendee and invites questions. At the end of this particular engagement, he awarded a copy of his book _Getting There_ to the woman who drove the furthest to see him.

Weekly GTEN Meetings

Luis has a passion for everything he does. At our weekly networking meetings, he continually motivated the 20+ business professionals that were in the processes of a career change, to move them forward in their search. Working with Luis helped keep me focused during a difficult time. He has that inherent knack of keeping your focused on what really is important in life.

I heard him speak at Geva Theater in Rochester, New York in 2009

His story of the "Seven Dollar Sneakers" brought me to tears. However, it is Luis' passion that is really what connects him to the audience. Luis is able to conjure with his words what we all keep so deeply hidden: our zeal for a better life, one with meaning and purpose and depth.

Get notified of new talks and events.


Related Speakers View all

More like Luis