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Noreena Hertz

World's Leading Female Economist and Professor, University of Cambrigde

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Noreena Hertz @ TED
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Bio


Noreena Hertz is the Professor of Globalisation, Sustainability and Finance based at Duisenberg School of Finance, RSM and Erasmus University. She is a Fellow of the University of Cambridge Judge Business, a Visiting Fellow at the Centre for Global Governance at LSE, and a Fellow of University College London.

For more than two decades Noreena Hertz's economic predictions have not only been accurate and ahead of the curve, but crucial for the success of the world's economy. In her number one best-selling book, The Silent Takeover, Hertz predicted that unregulated markets and massive financial institutions would have serious global consequences whilst her 2005 bestseller, IOU: The Debt Threat, predicted the 2008 financial crisis. Her books have been translated into 17 languages.

Many have described Professor Hertz as a visionary, and she is one of the most influential economists on the international stage. Her unique, integrated approach combines traditional economic analysis with foreign policy trends, psychology, behavioural economics, anthropology, history and sociology. Her work is considered to provide a much needed blueprint for rethinking economics and corporate strategy.

Noreena played an influential role in the development of (RED), an innovative commercial model to raise money for people with AIDS in Africa, having inspired Bono (co-founder of the project) with her writings. She advises major multinational corporations, CEOs, NGOs and politicians, as well as start-up companies, and sits on various corporate and charitable boards. Her op-ed pieces have been published in newspapers, such as The Washington Post and The Financial Times, and she is regularly profiled and featured in leading print and television media in Europe, the United States, Asia and Latin America.

Professor Hertz is also a much sought-after keynote speaker and has spoken alongside such luminaries as Bill Clinton, James Wolfensohn, Hernando de Soto and Jeffrey Sachs at corporate events and also at ones organised by international organisations, such as the World Economic Forum at Davos.

Speech Topics


  • A WORLD IN FLUX: GLOBAL TRENDS & CHALLENGES AND HOW TO MANAGE THEM

    Where is the world heading? What is happening to Globalisation? How is the information revolution affecting the business landscape? What are the looming flashpoints we need to be aware of? How can we best cope moving forward?

    In this keynote speech, best selling author and professor Noreena Hertz lays out what she sees as the key Global Trends of our times, identifies the challenges this means we face, and provides a series of insightful and counterintuitive steps we need to take if we are to successfully manage them.

  • HOW TO MAKE SMART DECISIONS IN A COMPLEX WORLD

    We make 10,000 decisions a day. 277 just about food. But whilst it doesn’t matter really if you choose a cappuccino over a latte, when it comes to high stakes decisions – at home or at work – the choices you make really do matter.

    Yet we think surprisingly little about how it is we come to decisions. Instead we typically repeat those decision-making strategies that have worked for us in the past. We turn to experts, trust our guts, run options by our colleagues, go with what just feels right.

    In this keynote speech, bestselling author and professor Noreena Hertz reveals why each of these strategies can lead us badly astray, especially in a fast changing world such as ours. She then lays out concrete and counterintuitive steps we all can take to become much smarter and wiser decision makers ourselves. Steps that include hiring a Challenger-in-Chief, becoming a Digitally-Attune Information-Hunter-Gatherer, encouraging Dissent and Difference and Tapping into your Organisation’s Wisdom Within.

  • TRUER FASTER: HOW TO SUCCEED IN THE SUPER-TRANSPARENT WORLD OF TWITTER, FACEBOOK AND WIKILEAKS

    We are living in a world in which anyone, anytime, anyplace can be a breaking news journalist. A world in which we all can be paparazzi and all be paparazzi’s prey. A world in which everyone can become a brand ambassador, but also one in which everyone can broadcast bad service and bad product experiences in a millisecond around the globe.

    It is a world that companies cannot effectively manage using old control and command models. Instead they need to understand and put in practice the three new guiding principles – the 3Cs: Collaboration, Cooperation and Communication.

    In this keynote speech, bestselling author and professor Noreena Hertz reveals how successful corporations use the 3Cs to their advantage and lays out how new technologies can be deployed to deliver competitive advantage. She also challenges her audience to think anew about what they can do differently, who they should join forces with, and how they can become truer, faster themselves so as to succeed in this super-transparent new world.

  • DOING BUSINESS IN THE POST FINANCIAL CRISIS ERA: HOW TO FRONT RUN REGULATION AND GAIN A COMPETITIVE ADVANTAGE

    In the wake of the Financial Crisis, capitalism is under the spotlight in a way it has not been up until now. But how seriously should business leaders take the rumblings of those on the ground? Are politicians likely to change the way they deal with corporations, or will it be business as usual? What role will social media and crowd-sourcing of information play in shaping how businesses operate? Are investors changing the way in which they value corporations?

    In this keynote speech, bestselling author and professor Noreena Hertz identifies the key socio-political forces that every business leader needs to monitor in order to be able to triumph in this new post financial crisis environment, as well as the concrete steps to take so as to be able to front run regulation and gain competitive advantage.

Books


51c285jccyl._sl75_ IOU: The Story of the Debt
ISBN: 0007178999

Photos


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