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Porter Gale          

Bestselling Author, Your Network Is Your Net Worth & Former Vice President of Marketing, Virgin America

Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. Her first book, Your Network Is Your Net Worth will be published by Atria Books, a division of Simon & Schuster in 2013.

Ms. Gale is an advisor for several companies, including: Dollarshaveclub.com, We-Pay.com, The Michael Mina Group, Rocket Fuel, Peoplebrowsr, Zozi.com and Zuberence. She is also a member of the National Speakers Association and frequently presents talks on social media, networking, branding and customer loyalty.

From 2007 to 2011, Ms. Gale was Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant with a diverse array of clients. She also held the post of General Manager at Kirshenbaum Bond + Partners San Francisco. She was awarded the Changing The Game Award, by The Advertising Women of New York (AWNY), was on Ad-Age’s Digital Hotlist, iMedia Top 25-Digital Marketers and named a Digital Passionista by The Huffington Post.

In the independent film world, Ms. Gale produced or directed documentaries that aired on Lifetime, PBS, Channel 4/ England and in film festivals around the globe. Porter’s film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University.

Porter has been quoted or interviewed in over 500 online, print and broadcast press outlets, including; The Wall Street Journal, The New York Times and more.

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Speech Topics


The Power of Social Capital and the Four Degree Advantage

Technology has reduced the degree of separation between our contacts from six to four. In this popular presentation, Gale explores topics from her new book, Your Network is Your Net Worth showing why, more than ever, its important to invest in our social capital, connections and relationships as a means to enhance our lives. With a bit of how to and a dose of storytelling, citing years of market experience, Gale conveys both how and why strategically building a network improves happiness, productivity and returnwhether on a business or personal level. Gale details the value of authenticity and passion as the core groundwork for networking efforts, sharing stories that demonstrate how collaboration, co-creation and innovation are the keys to success along the way.

Social Media at 35,000 Feet

An insider look at how Virgin America used Social Media to increase its guest base, drive engagement and increase salesfrom the person who spearheaded the effort. Gale, the former VP of Marketing, at the cutting-edge airline shares why the company started using social media in the first place, and how this lead to becoming an innovator in the space. Gale showcases early-use stories about how Twitter, Facebook and other tech-savvy partnerships were used to extend marketing reach, while also exploring strategies and best practices for the current social media landscape.

Product is Marketing

The world is becoming more transparent, and companies that realize Product is Marketing will shine. In this presentation, Gale demonstrates and shows why companies must remove the silos that exist between product and marketing. Ms. Gale highlights fascinating case histories and examples of how and why the social media revolution and the proliferation of Smartphones has changed the way consumers interact with brands. Case histories about successes and failuresand what companies can now do to not only succeed, but make themselves greatalong with a few insider stories, some of which are always certain to raise a few eyebrows, are key focal points in this compelling talk.

News


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