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EXCLUSIVE: The man behind Def Jam, who brought hip-hop to the masses, is out to create stars on YouTube through the newly-created All Def Music. And he's  ...
Updated 12 months ago
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Russell Simmons

Legendary Hip-Hop Pioneer and Entrepreneur; CEO, Rush Communications

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Bio


Russell Simmons began promoting New York City musicians in his early 20s. He partnered with Rick Rubin to create Def Jam Records, and signed artists like the Beastie Boys, LL Cool J, Public Enemy and Run-D.M.C. He later sold his stake in Def Jam to Universal Music Group for $100 million. In addition to his music career, Simmons helped found the Hip Hop Summit Action Network, the Rush Philanthropic Organization and the Foundation for Ethnic Understanding.

An ambitious entrepreneur, Russell Simmons first saw Def Jam as just part of his hip hop empire. His Rush Communications firm also included Phat Farm clothing company, television shows, a management company, a magazine and an advertising agency. His movie production house has produced such films as "Krush Groove" and "The Nutty Professor." In 2004, he sold Phat Farm for $140 million. Simmons was the star of the 2010 reality TV show "Running Russell Simmons."

A strict vegan and yoga enthusiast, Simmons is also an active philanthropist. He actively supports PETA and was named a Goodwill Ambassador to fight war, poverty and HIV/AIDS. He is the author of "Do You! 12 Laws To Access The Power In You To Achieve Happiness And Success."

In 2011, he published the book "Super Rich: A Guide to Having It All," which espouses giving as a lifestyle choice.

Speech Topics


  • Super Rich: Maximizing Results for Yourself and Others
  • Business Karma: Doing Well by Doing Good
  • Get Your Money Right!

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