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Shel Horowitz          

Profit by Going Green! Easy Strategies to Support your Planet AND your Wallet

Shel Horowitz's award-winning and category best-selling eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) demonstrates that businesses can be Green, ethical AND profitable. Using examples from Fortune 100 companies to solopreneurs, the book shows how Green and ethical behavior is not just about the right thing but about profitability ... why most businesses shouldn't even worry about market share ... how to form powerful partnerships, even with competitors ... how to get your Green message out without greenwashing ... and how to go a much deeper shade of Green. Shel also consults on marketing and book publishing ... is starting an international trade association for Green marketers ... and has been both a marketer and environmental activist since the 1970s. His monthly column, Green And Profitable is available to newspapers and publications around the world.

Shel has been speaking actively for more than 20 years, at such venues as ForumDavos Communication on Top (Switzerland), Green America's Green Festival, GoGreenExpo, SolarFest, PRSA International Conference, ASJA National Conference, Book Expo America, American Marketing Association/CT, Noteworthy USA National Convention, and many others.


Why CSR? The Benefits Of Corporate Social Responsibility Will ...

Shel Horowitz, a CSR consultant who says he practices what he preaches, says, “For the past ten years or so, I've been very publicly touting the benefits of ...

Shel Horowitz: What I learned from my energy audit |

Mar 23, 2014 ... January was much colder than usual here — and my old farmhouse (built in 1743 ) was feeling unusually chilly —

Shel Horowitz Green Marketing Expert

Interview with Shel Horowitz Green Marketing Expert on how he started his home business.

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