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Simon Mainwaring        

Founder and Chief Creative Officer, We First Branding

Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker. He is the founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He also contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine.

Simon's first book, We First: How brands and consumers use social media to build a better world (June 2011, Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.

Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, and brands such as Google, General Motors, MUJI, Gucci, Patagonia and the Bill and Melinda Gates Foundation.

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Speech Topics


From "Me First To We First"

What will be the ultimate impact of technology and social media on corporate brands, profits, and capitalism? With vast insight from years of global brand building, Simon Mainwaring provides the answer: They will do far more than cause minor changes in how companies advertise and market. In fact, the online world, mobile phones, and social media will literally alter capitalism completely, pushing it to transform itself from “Me First” to “We First.”

Driven by today’s interconnected, engaged consumers who want a better world, not just better widgets, online tools and social media are creating a new dynamic between consumers and corporations. With their greater power to encourage or cajole corporations to become more socially responsible, consumers are slowly reshaping the entire private sector into an active third pillar of social transformation, working alongside governments and philanthropy to build a better world. This shift from “Me First” to “We First" capitalism is a message that every organization must heed.

How to Use Social Media to Build Community, Profit and Positive Impact

For many social media is still a fad, misunderstood or ignored. Yet each day old business models fail and new leaders are born though social technology that connects people and what they care about. So where do brands begin, what must they know and how can they profit from it? This speech examines the fundamentals of brand definition, core values and effective communication across social media platforms. It reveals the need for brands to integrate purpose and profit if social media is to work for, rather than against them. And it provides best practices and case studies of Fortune 500 brands to give companies the confidence and action steps to become the social technology leaders of tomorrow.

Social Media: Today’s Most Powerful Instrument of Change

Social media has arrived at a time of unprecedented need in our world. It enables not only consumers to contribute to causes more easily, but also for brands and consumers to becomes a third pillar of social change, in addition to government and philanthropy. Those companies that embrace this role will be able to leverage it to their own benefit as well as improving the lives of others. This speech explains exactly how they do that, whether they are a for-profit company, non-profit or government institution. In doing so it demonstrates how social media enables all participants to scale change to meet the crises we face with equal force.

Tomorrow’s Consumer: Mobile, Social & Deeply Engaged

Today's business leaders must win over a new consumer. This consumer wants a better world, not just better widgets. This consumer is also armed with connective technology that is increasingly mobile. This technology provides instant access to information on a brand's social impact, including its carbon footprint, treatment of employees, environmental records and CSR programs. So how do brands win over such consumers? How do they manage a crisis situation? And what does social media technology mean for their business strategy and practices in the future? This speech answers all those questions by providing insights into the consumer mindset and social technologies that will shape business and determine who profits in the future.

Brand New World: The Future of Private/Public Partnerships

The solutions we currently offer to global crises are not sufficient, whether the issue is poverty, clean water or climate change. As such, new partnerships are emerging to address these challenges that are simultaneously transforming business. Critical to every company is how they position themselves within this increasingly connected global community, and how they balance their necessary self-interest with the greater good of all. More than CSR, cause marketing or cause work, this is a fundamental recalibration of capitalism and our business future. This speech explains how company position themselves to benefit from such changes and what rewards they can expect.

Does Advertising Have a Future and What Does it Look Like?

If the advertising industry does not change sufficiently, it will become yet another causality of the impact of digital and social technologies. Old business models no longer work, profit centers have shifted, more tech-savvy, nimble and adaptive competitors are emerging. This speech explains how agencies leverage their hard won communication expertise while also re-purposing themselves for a digital and social future. It outlines exactly how to reframe their think, roles, and service offering to clients so that they stay relevant within a marketplace in which consumers are now talking directly to brands threatening their traditional intermediary role.

We First for Non-Profits

The fact that non-profits can now market to consumers in ways normally reserved for for-profit brands means that they must become more effective marketers. Social media represents a transformative opportunity for foundations, non-profits and NGOs to create new efficiencies and to adopt the best practices of the for-profit world to scale their impact dramatically without a prohibitive cost barrier.

From donor fatigue to competition with other non-profits in the same cause category, Simon explains both the powerful first principles of the most effective for-profit marketers in the world, and the best practices of social media adoption to expand their reach, drive their fund-raising and scale their impact on other's lives.

The Future of Social Innovation: Social Media, Virtual Goods and G-commerce

Social innovation is about to transform as social media, gaming and mobile technology intersect to reinvent our daily lives. Used the right way, these technologies of both the on- and offline world can dramatically increase donations given and actions taken to execute social change. Yet if a company wants to take advantage of this opportunity, it must gain keen insights into the future and must position its brands accordingly. This speech brings together cutting edge technological trends to provide a window into the future and lays out exactly what a brand must do to benefit from them. It provides an inspiring glimpse into how social media, virtual goods and gaming can save the world we live in.

News


Simon Mainwaring | Fast Company | Business + Innovation

Simon Mainwaring is the founder of We First the leading social branding firm that provides consulting and training to help companies use social media...

Simon Mainwaring

While CSR, cause marketing and sustainability might have seemed like nice-to- dos just a few years ago, articulating your brand's core values is now critical in ...

Simon Mainwaring - We First Branding - Forbes

Simon Mainwaring's stories. We First Branding: I write about social branding.

Simon Mainwaring: Why We Need a Global Brand Initiative

Last month, the United Nations marked 1000 days until the 2015 deadline of the " Millennium Development Goals," a program started in 2000 with the goal of ...

Marketing 3.0 Will Be Won By Purpose-Driven, Social Brands ...

Simon Mainwaring is a New York Times bestselling author and founder of We First, social branding firm that helps companies tell the story of the good work they ...

10 Steps For Building A Social Company Culture That Propels Your ...

Simon Mainwaring is a New York Times bestselling author and founder of We First, social branding firm that helps companies tell the story of the good work they ...

Simon Mainwaring | Huffington Post

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies build communities, profits ...

How The Sustainable Development Goals Accelerate Your Brand ...

How The Sustainable Development Goals Accelerate Your Brand Relevance, Growth And Impact. share. Share; Tweet; Share; Share on g+. Simon Mainwaring ,.

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