William Esparza  

Executive Creative Director at R/GA LA

Esparza was a teenage graffiti artist but after graduating at the Art Center College of Design he jumped into the ad industry, working at agencies including MAL, The Martin Agency, Cutwater, and TBWAChiatDay.

At RGA Hustle, Esparza has been particularly instrumental in driving the agency’s partnership with Apple’s Beats.

The agency brought home a haul of nine Cannes Lions awards this year for its “Straight Outta Somewhere” meme generator, which allowed people to create their own NWA-style logos. More than 9 million memes were created, with everyone from The White House to other brands, such as Snickers, taking part.

Read more at http://www.businessinsider.my/the-most-creative-people-in-advertising-2016-8/4/#OgFWGSWfMhmrsEYU.99

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