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Yael Cohen Braun        

Activist, Social Entrepreneur, Founder, F*ck Cancer

Yael Cohen Braun is the founder, president, and CEO of F*ck Cancer, an innovative health organization aiming to activate Gen-Y to engage with their parents about early detection, preventative lifestyle, and communication around cancer. A former finance professional, Yael launched FCancer in 2009 after her mother was diagnosed with breast cancer. Determined to marshal strength for her mom, Yael decided to use the "F" word to fight the "C" word.

Yael herself serves as an advocate for a range of health and health care issues and through her work with FCancer, she is changing the way people talk about cancer by creating a human, authentic movement. Now at three years old, FCancer creates unique tools and campaigns that people can relate to, using technology, humor, and celebrities to enable their community to engage with cancer on a different level.

Yael is not only versed in health care issues, but has also become a recognized leader in philanthropy and social entrepreneurship. As ELLE reports, Yael is "harnessing her generation's secret weapon – social media – by building an online community for friends and family... 'We are the first generation with the technology to change the whole world.'"

In 2011, Yael was named (alongside Bill Gates and Bono) as one of the "12 people who are transforming philanthropy" by Canada's The Globe and Mail. In 2012, Yael was named one of Fast Company's "100 Most Creative People in Business," featured as one of ELLE's "2012 Genius Award" recipients, one of "Canada's Most Powerful Women" by the Financial Post, and one of Vancouver's "Forty Under 40" by Business In Vancouver Magazine.

Yael has also been awarded the Queen's Diamond Jubilee Award and has been a featured participant prominent events including the Summit Series (Washington, D.C. and Miami), the Clinton Global Initiative, Big Omaha, TEDWomen, TEDx Vancouver, the United Nations Nexus Conference, and TEDMED.

Speech Topics


F Cancer

When her mother was diagnosed with breast cancer, Yael Cohen had a t-shirt made that said "Fuck Cancer." Her mother immediately wore it with pride, and the reaction was astounding. Any time she wore the t-shirt she was inundated with messages of support and questions about where she got it, and soon the FCancer message was far larger than just a t-shirt slogan - it was a movement.

Realizing that there was a need for an authentic dialogue about cancer, Yael devoted herself to offering resources for all aspects of cancer: from information on early detection and treatment to resources for caregivers, FCancer educates supporters, fosters community, harnesses emotion and galvanizes change. It helps patients have an authentic experience teaches their loved ones how to support them in a way that's more meaningful than what society is telling us.Yael's passion sparks engagement and inspires action that is truly changing the world.

How To Engage Generation Y

Yes, Generation Y has been called lazy, entitled and even arrogant. But they are also the ones who will change the world for the better, fixing the world instead of breaking it. With the exponential growth in technology, education and social media, all charities and startups have a tremendous opportunity to engage today's youth.

Yael shares how to define your space and build a specific demographic just for them, how to be completely authentic (which is critical to Generation Y) and build a "youth brand," and how to ask for action for true results.

News


Girl Crush: How Yael Cohen Braun is fighting the C-word with the F-word

October is Breast Cancer Awareness Month, and we couldn't think of anyone we're crushin' on more right now than the chick who is helping countless people kick some cancer ass. Meet Yael Cohen Braun, founder and CEO of FCancer.

Yael Cohen: Her Entrepreneurial Journey From FCancer To StandWith

I spoke to Yael Cohen, who is the founder and CEO of FCancer, a cancer education organization aiming to erase late stage cancer diagnosis and engage millennials via digital media to change the way the world talks about cancer.

F*ck Cancer: Ditch the Pink and Embrace the F Word

That's the advice of Yael Cohen, the 26-year-old founder of Fck Cancer, also known by its PG moniker, "F Cancer." Cohen's mom was diagnosed with breast cancer in 2009, and Cohen got her mom a shirt that read, "Fck Cancer."

Meet the woman telling cancer to go F*%# itself

When Yael Cohen's mother was diagnosed with cancer, Yael decided to make her a t-shirt with two simple words: F__ Cancer (Hint: the first word rhymes with buck). Yael didn't think her mom would dare to wear it outside the house. But her mom did -- and people noticed. That's when Yael knew she had to make more.

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