Aaron Hurst

CEO of Imperative, Expert on the Science of Purpose at Work, Globally Recognized Social Entrepreneur & Author of "The Purpose Economy"

Aaron Hurst of Imperative on PAFOW Live with Al Adamsen - YouTube

Spencer Rascoff

Co-Founder and Former CEO of Zillow; Co-Founder of Hotwire.com; Author of "Zillow Talk"

Rand Fishkin

Co-Founder & CEO of SparkToro; Former CEO of Moz; Co-Founder of Inbound.org; and Author of "The Art of SEO"

The Art of SEO