Dan Ariely

Behavioral Economist; Professor at Duke University; Author; Founding Member of The Center for Advanced Hindsight

Richard Thaler

Professor of Behavioral Science and Economics at the University of Chicago; Author of "Misbehaving: The Making of Behavioral Economics"

Richard Thaler: 'We Are Incapable of Learning From the Past ...

Robert Cialdini

New York Times Best-Selling Author; The Foundational Expert in the Science of Influence & Persuasion

Jeffrey Pfeffer

Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University