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Everywhere he looks, Aaron Dignan sees the same phenomenon. Our most trusted and important institutions—in business, healthcare, government, philanthropy, and beyond – are struggling. They’re confronted with the fact that the scale and bureaucracy that once made them strong are now liabilities in an era of constant change. For over a decade, he has studied organizations and teams adopting new ways of working that prioritize adaptivity and autonomy over efficiency and control. Dignan contends that teams everywhere need to join them in the future of work, emphasizing his expertise in agile leadership and organizational transformation through actionable strategies for lasting success.
As the founder of The Ready—a global organizational transformation and coaching practice—Dignan helps companies, both large and small, adopt new forms of self-organization and dynamic teaming. Clients include Johnson & Johnson, Charles Schwab, Kaplan, Microsoft, Lloyds Bank, Citibank, Rabobank, Boeing, Macy’s, Mailchimp, Airbnb, Sweetgreen, Dropbox, Cooper Hewitt Smithsonian Design Museum, New York Public Radio, and charity: water. He is also a founding partner of the digital strategy firm Undercurrent, where he worked with major clients like GE, PepsiCo, JWT/Ford Motor Company, Virgin, and Disney. The firm's innovative approach to digital strategy and organizational development was recognized when their project with JWT/Team Detroit and Ford, known as the Fiesta Movement, was awarded a Gold Effie.
Aaron Dignan is also the founder of Murmur—a SaaS startup that helps teams improve through the magic of working agreements—building a platform that will allow every team on the planet to define and share their ways of working. In addition to his roles at The Ready and Undercurrent, he co-hosts the "Brave New Work" podcast and actively engages as an angel investor, helping to build partnerships between startups and established companies. His advisory roles have included positions with GE, American Express, and PepsiCo. He has delivered keynotes at prestigious venues such as the TED Conference and Digital Hollywood, discussing topics like "Digital as a Force for Cultural Change" and "Solving Problems With a Digital Worldview." He is the author of "Game Frame" (Free Press, 2011) and "Brave New Work" (Portfolio, 2019).
Videos
Speech Topics
The Game Frame Workshop
The Game Frame Workshop will take your company through a crash course in tackling challenges at work from the perspective of game design. Participants will workshop existing business challenges and walk away thinking like a game designer - equipped with the seeds and buds of solutions. This two day workshop is broken up into three sections: Play, Learn and Design.
Day 1-
Play: Teams get a chance to experience what's great about games first hand. We build a custom game designed to prepare your company for the rest of the workshop. Our custom built games are collaborative and inspire teams to test their skills with a variety of playful and active indoor and outdoor challenges, which culminate in a team-based competition to design a balsa wood structure that can withstand hundreds of pounds of pressure.
Learn: Participates become students in our Game Frame 101 speech and presentation. They'll learn what makes games fun, rewarding and popular, as well as how to apply the principles of gaming to alleviate boredom and other challenges of the workplace.
Day 2-
Design: After reiterating our Game Frame methodology, small teams work together to tackle the real problems that face your company's business. By the end of this session, participates walk away with actionable game-like systems to improve their everyday workplace.
This two day curriculum can easily be customized and adjusted for a variety of venues and schedules by request. Rejuvenate your business, by taking it through the game frame. It's game time baby!
Tapping Into The Digital Layer
The advent of an ever-present digital connection is like the moon landing of our age. Now anything is possible. Disruptive technology in nearly every industry is challenging assumptions about leverage, scale, and what it takes to be successful. Expectationsfrom consumers and the c-suiteare sky high. Success for large and complex organizations lies in their ability to adapt to these changes and use their scale to their advantage before its too late. Aaron Dignan works with global brands like GE and PepsiCo to help them make sense of a cultural transformation that is moving so fast, its a full-time job for the team of digital strategists he leads in New York. In this presentation, he shares and explains examples of innovations occurring at the fringes of the digital space, relates their underlying significance back to mainstream business, and shares a roadmap for succeeding in the digital age, with lessons like:
How to spot the next big thing online
Who your online competition really is
When to ignore, monitor, partner, or acquire
Why micro-targeting creates big results
Why utility is the future of your digital experiences
Lessons Games Teach Us About Enhanced Performance
Playing games is one of the most popular activities in our culture, generating tens of billions of dollars in revenue and absorbing literally billions of hours per week. Yet we still conceptualize games as frivolous and distinct from the meaningful activities of the real world. The truth is that human beings are built to playour brains are wired for the kind of experience that games provideand play is just another word for learning, under optimal conditions. Looking around our world for signs of play, we begin to see games unfolding on top of everyday life. Boy Scouts earning merit badges and business travelers collecting frequent flier miles are behaving a lot more like gamers than we might expect. And this kind of thing is happening everywhere. So what does it all mean? It means that were capable of playing games with the systems that govern our real life activities, and that when we do, were more engaged, motivated, and likely to succeed. Aaron Dignan has explored this new breed of games in preparation for the release of his new book on the subject, and has returned with some lessons for anyone who wants to turn their office, classroom, or home into something more like a game. These lessons include:
What is a game and why do they matter
What are the most powerful game ingredients and how can we use them
What two forces hold us back in any system
How to design a behavioral game for any situation
Books
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