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Aaron McDaniel    

Author of The Wall Street Journal and National Bestseller "Global Class", Faculty Member at UC Berkeley’s Haas School of Business, Entrepreneur & Former Corporate Leader at AT&T

Aaron McDaniel is a globally recognized corporate manager, entrepreneur, teacher, speaker and author with a passion for helping companies innovate at global scale. McDaniel is the co-author of The Wall Street Journal and National Bestseller, Global Class, a playbook for how to build a global company, developed through interviewing more than 300 executives from 50+ countries who have scaled the world’s fastest growing companies.

McDaniel is currently a faculty member at UC Berkeley’s Haas School of Business (where he is also an alumnus), and is the co-founder of 10X Innovation Lab, an international consulting firm and accelerator helping corporations and governments across 4 continents build and leverage innovation ecosystems. He is also the managing partner of Grow Scale, a real estate private equity firm.

McDaniel began his corporate career at AT&T, as part of its flagship Leadership Development Program. He rose to become one of the youngest to serve as Regional Vice President (at age 27) and was an AT&T Diamond Club honoree, being part of the Top 1% of sales managers worldwide (out of an organization of 10,000+). McDaniel is also a serial entrepreneur, having founded 3 companies that were acquired (Pong360, Tycoon, Access Invest), one of which he turned down an offer for on ABC’s Shark Tank.

He is also the author of The Young Professional’s Guide to the Working World (an international top 10 listed book printed in multiple languages, with a foreword by New York Times Bestseller Marshall Goldsmith) and The Young Professional’s Guide to Managing (foreword by co-author of The Leadership Challenge, Jim Kouzes), has been featured in numerous media outlets including: Forbes, The Financial Times, The Wall Street Journal, Inc., Bloomberg BusinessWeek, CBSRadio, Entrepreneur, and US News & World Report, and is trusted by top companies including: Microsoft, the Ritz-Carlton, Deloitte Consulting, Wells Fargo, Principal Financial and UnitedHealth Group. McDaniel is the Vice Chairman of Project Giving Kids, a non-profit helping kids learn empathy through age-appropriate volunteering opportunities, and lives in the San Francisco Bay Area.

Speech Topics


The Global Class Mindset

Building the right mindset, team, culture and structures to enable your business to thrive at global scale

The INTERpreneur - Nurturing Globally Minded Leaders

Identify and nurture the next generation of global business leaders to be a catalyst for your company's growth

Rapid Global Growth

How to effectively expand into to new global markets and penetrate your existing international footprint

Ignite Your Innovation

Building an agile culture and processes to harness your organization’s entrepreneurial spirit and thrive in a rapidly changing marketplace

Thriving in a Multi-Generational Workplace

Thriving in a Multi-Generational Workplace

Ignite your Innovation

Building an agile culture and processes to harness your organization’s entrepreneurial spirit and thrive in a rapidly changing marketplace

Many industries have experienced tectonic shifts that unseat traditional market leaders through the implementation of technology and use of new innovation frameworks, from both startups and the existing competition. From change to retail because of online sales, to transportation with the growth of Uber, to new models for financial services and beyond, almost every industry has been affected. Using strategies that he teaches at one of the top 10 business schools in the world (UC Berkeley's Haas School of Business) and that are used to build global innovation ecosystems through 10x Innovation Lab, Aaron will help your organization understand how to innovate to stay ahead of the competition and disruptive forces in your market. From developing the right mindset and culture to foster innovation, to how to implement practical frameworks to allow for stakeholder buy-in and participation in innovation initiatives - your audience will leave empowered and well equipped to help your company adapt in today's ever-changing marketplace.

Attendee Benefits & Takeaways:

  • Understand how the most successful companies leverage new working models and engagement strategies to get the most out of their employees
  • Develop a culture that fosters growth, collaboration and intelligent risk-takingStudy emerging trends and technologies relevant to your business
  • Make your organization and team more successful and adaptive it today's fast-changing business world
  • Learn how to best integrate with innovation ecosystems
  • Create an engagement plan that delivers measurable results
  • Establish effective lines of communication through your organization to create frictionless collaborationImplement frameworks that allow for stakeholder buy-in and participation in innovation initiatives
  • Learn how organizations large and small can implement innovation strategies to grow their business

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Selling to Millennials/Empowering Millennial Employees

Thriving in a Multi-Generational Workplace: Amplify your ROI from engaging your Gen Z/Millennial employees and learn how to inspire collaboration in a Multi-Generational workforce

There are currently 4 different generation's of employee in today's workplace, each with their own unique perspectives and skill-sets. Learn how to encourage collaboration and take advantage of your organization's age diversity. Did you know that while 47% of young professionals want to stay at the first company they work at for 5-10 years, a majority last less than 2? Companies are dedicating tens of thousands of dollars of resources into someone who takes those skills to another company before you get a return on your investment. Over 80 million strong, Millennials also represent the largest and fastest growing target customer segment in the market. I am an experienced corporate leader and generational dynamics expert, who happens to understand what it is like to be a Millennial firsthand. Instead of basing my advice on reading research reports, my insights come from being in the trenches, working for nearly a decade at a Fortune 10 company and rising to become one of the youngest ever to serve as Regional Vice President. Through speaking, consulting and coaching I work with executive leaders and managers to understand Millennials in order to better attract & engage Millennial customers and empower & retain Millennial employees, helping companies preserve their top young talent and delight their biggest future customer base.

Attendee Benefits & Takeaways:

  • Understand WHO members of the youngest generations are (Millennials & Gen Z) and how did they get that way?
  • Gain insights into how to empower your young workforce and what to avoid
  • Learn how to improve the return on investment (ROI) you get from the resources put into young employees, improving retention and bolstering succession planning
  • Make your organization's product/service irresistible to the next generation of customers
  • Get a deeper understanding of how you can revamp your employee engagement methods to appeal to and leverage the best traits of employees from all generations
  • Master techniques to leverage your younger employees to drive innovation and your organization's future vision
  • Gain strategies to remove obstacles and maximize the value high performers provide

Millennial Career Success

Do you ever worry about the future of your organization and what will happen to your legacy when the next generation takes over? Many leaders today are struggling with preparing the Millennial generation to carry the torch, since we think so differently and have very contrasting views on careers and work than wiser generations. I am an experienced corporate leader and generational dynamics expert, who also happens to be a Millennial that helps companies train their Millennial employees to be the next generation of leaders in their organizations. Instead of basing my advice on reading research reports, my insights come from being in the trenches, working for nearly a decade at a Fortune 10 company and rising to become one of the youngest ever to serve as Regional Vice President. Through speaking, consulting and coaching I work directly with your top young talent to increase retention, transition them into leadership roles and help them build the foundation for a successful career at your company.

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