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Aaron Sklar  

Innovation in Wellness Creative Lead , IDEO

Aaron Sklar has been affiliated with various IDEO offices since 1997 (San Francisco, London and currently Palo Alto). Using human-centered design as the focal point, he has worked on a variety of projects that explore the relationship between people and the world we interact with ― from cochlear implants to bank accounts, and even a rocket to the moon. Over the years, two areas of emphasis have emerged: sustainability and wellness. Aaron has been involved in a large number of client efforts that have culminated in the ongoing development of IDEO’s point of view on wellness. His initial research on a multitude of healthcare projects, such as diabetes management and cardiac monitoring devices, has developed into a broader understanding of people’s engagement with their own wellbeing. Complementary explorations into acupuncture as well as a global research effort into remedies of colds and allergies in different cultures have increased his passion for a holistic understanding of people's needs. Food consumption and daily habits are of particular interest as they make up the bulk of an individual’s experience of wellness. Aaron has also been involved in numerous projects related to sustainable development. He appreciates discovering the intricate links between sustainability of a business venture, sustainability of communities of people interacting with an offering, and sustainability of the planet. By bringing the human perspective to lifecycle analysis, Aaron has helped IDEO focus on the SocialCycle ― discovering the needs of people at each stage of a product’s life cycle. Aaron holds undergraduate degrees in Cognitive Science and Psychology from UC San Diego and a graduate degree in Human Factors from the University of Illinois at Urbana-Champaign. His tenure at IDEO has given him the experience to excel at human-centered design and pursue the larger goal of humanity-centered design.

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