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Abby Covert        

Independent Information Architect, Abby the IA & Former Information Architect at Etsy

Abby Covert has a reputation for stellar information architecture work in a variety of contexts.

Abby helped teams at Nike to improve their Business-to-Business selling process by providing information architecture consulting services.She consulted for the team redesigning the menu system for the International House of Pancakes, resulting in a 3.6% increase in sales per store implementing the new menu.

Abby assisted the Understanding Group, an information architecture consultancy, to set up their information architecture process, deliverables as well as cross train their employees. She spearheaded the creation of a user-experience planning practice within DraftFCB, a global integrated advertising agency based in Chicago.

Her diverse portfolio includes work for among others: Etsy, Hanna Andersson, Microsoft, HUDL, Blissworld, John Hardy, Worth, Staples, Nike, IHOP, Herman Miller, Kraft Foods, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service, BlueCross BlueShield, JSTOR, Fidelity Investments, Bank of America, The Hartford Insurance.

Abby prides herself on being an active organizer and mentor within the design community. She holds credit for inventing World Information Architecture Day.

Abby teaches at The School of Visual Arts in the Masters Products of Design program. She has appeared as a speaker at UX London, UX Tokyo, From Business to Buttons, Mind the Product, UX Lisbon, The STC Summit, The IA Summit, Findability Day, Designing for Digital, The Fluxible, ModevUX, EMACTL, EdUI, Interactions South America, RE:Design Brooklyn, Interaction12, Wharton Web Conference, Search Love, World IA Day, Business Insider NYC Startup Conference and Midwest UX.

Speech Topics


Information Architecture for Everybody

In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.

Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.

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