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Abigail Posner      

Director of Google's BrandUnit, Speaker, and Author

Abigail shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to corporate culture, product development, branding and marketing. Her quest is to spark novel thinking and lead people to take action. Abigail is the Director of Strategy, Production, Effectiveness & Production at the Brand Unit, Google’s creative think tank for agencies and brands. At Google, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts.

Speech Topics


Virtual & Live Presentations

Drawing upon three decades of experience in the highly creative and innovative ad and tech worlds, as well as her deep anthropological knowledge, Abigail Posner presents engaging content with an energetic delivery style that connects with audiences whether live or virtual.

Virtual Narrative and Q&A - Abigail delivers 20-30 min of content in a conversational style, accompanied with engaging slides, and followed by a moderated conversation with the host to unpack ideas and strategies from the talk, as well as answer any viewer questions. Leadership Virtual Fireside Chat - 40-60 min of open dialogue with organization leadership and moderated Q&A with viewing audience. Virtual Breakout Room - 20-30min breakout session with key leadership can be added to any program for deeper dive conversation addressing how Abigail’s content can be directly applied with their teams. Virtual Meet and Greet - 20-30min virtual meet and greet can be added to any program so that the viewing audience can engage with Abigail and ask specific questions as they relate to her presentation and their role within the organization.

Cracking Creativity: Re-Engage Innate Creativity for Greater Personal & Team Growth

At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves. Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth . Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, Abigail Posner reveals how we can tap into our innate sense of creativity and yield a profound difference in our professional and personal lives.

TOPIC TAKEAWAYS

Seekthewhy (Shifting from Culture to Individual/ find what truly motivates your people)

Lookforthelinks (make connections among seemingly unrelated things)

Discoveryourmission (find and leverage your deeper purpose within your organization and your life)

Embracing Expansiveness: The New Innovation Edge

Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people. It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together. Expansiveness provides the edge necessary for individuals, teams and organizations to innovate.

In this presentation, Abigail Posner takes the audience on a personal journey through business and life to share how seemingly disconnected ideas/passions/experiences can create powerful connections in our brain and lead to new discoveries. Abigail will share narratives from her background in social anthropology as well as her leadership practices at Google, and provide a roadmap for how every person within an organization can tap into their unique experiences to bring forth their best ideas. And ultimately, how managers can make the most of this diversity of talent through team development.

TOPIC TAKEAWAYS

Expansiveness: Understand the anthropological definition of holism and its role in business and life, and how it provides the edge necessary for individuals, teams and organizations to innovate.

FollowTheLove: Source and cultivate what makes you tick – take a trip down memory lane or think about what you do after hours to discover your superpowers.

SayYes: Be open to possibilities and opportunities.

TapYourUniqueGifts: Consider all of your unique talents and different perspectives and how you can weave them into the work you do as a way to discover new opportunities.

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