adMAGINATION, President of Marketing Consultancy Adam Brown, Executive Strategist at Salesforce.com, founder of Marketing Consultancy adMAGINATION, has led social media for some of the world's biggest brands. Most recently, Adam was Executive Director of Social Media at Dell, where he led the company's consumer strategy around social media marketing, engagement and social commerce initiatives. During his tenure, fan acquisition increased 225%, social sentiment improved 90% and funded programs delivered a 7X ROI via attributable sales through an unwavering commitment to his PEOS (Paid Earned Owned Shared) social media strategy.

Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company. While at Coke, Adam developed its 4R social media strategy (review, respond, record, redirect), established the company's social media presences and spearheaded the development of the company's social media guidelines, often seen as a standard for other CPG companies considering their foray into the digital space.

Technology, Social Media, SXSW,