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Adam Cutler  

Founding Member of IBM Design

Adam Cutler is a founding member of IBM Design and one of the first three distinguished designers at the company. He was responsible for the design and build out of the flagship IBM Design Studio in Austin, TX, as well as for the competency, culture, and practices of design and designers at IBM. This includes IBM design thinking, the IBM design language, and IBM design research. Adam’s mission at IBM is driving development of the company’s point of view on the practice of AI design. He recently gave a TED talk on creating meaningful human-machine relationships. Previously, he was the director of user experience design at IBM Interactive Experience, where he led internal initiatives and helped to guide clients—including OPENPediatrics for Boston Children’s Hospital, Nordea, the JFK Museum and Library, Liberty Mutual, Bank of America, Nationwide, Wachovia, L.L.Bean, State Street, American Express, IBM, Segway, Chubb Insurance, and Tiffany & Co.—in the creation of valuable, dynamic, and effective user experiences. Prior to joining IBM, Adam worked with Michael Jordan while at an advertising agency in Chicago and helped to pioneer the first ecommerce transaction from outer space.

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