Adi is the marketing director of Circ MedTech Ltd., manufacturer of the award-winning PrePex – the world's only non-surgical male circumcision device used in HIV/AIDS prevention programs in Africa. Adi is responsible for strategic planning, branding and marketing, public relations and global partnerships. Much of her knowledge and communication skills were honed in government-related positions held in Israel’s Permanent Mission to the United Nations, Ministry of Tourism and the Office of the President of the State of Israel. Adi holds a BA in international relations and communications from the Hebrew University, Jerusalem and studied marketing management at Tel Aviv University.

Marketing, Strategic Planning, Branding, Public Relations