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Adrian Capobianco  

Digital mktg guy. President of Innovation Agency Quizative.

Adrian is considered amongst a handful of Canadians on the “go-to” list of digital marketing leaders.

His career began at IBM and has focused on the interchange of business, technology and marketing. At IBM, Rare Medium, Publicis and FUSE Marketing Group, Adrian has helped a diverse portfolio of clients learn and lead in the digital space. In 2008, Adrian and his partners launched an innovation agency called Quizative – which has quickly grown, delivering strategic and digital services to clients across the country and across the world. In January of 2013, Quizative was acquired by Cundari Group and is being integrated as one unified team.

Adrian has in-depth knowledge of the health and wellness sector, having worked on some of the biggest brands in the sector, including Jamieson Vitamins, Pfizer, Phadia and GSK. He also has extensive experience in the not-for-profit sector, including such clients as Invest in Kids, the Heart and Stroke Foundation and the Greenbelt Foundation, amongst others.

Adrian is extremely involved in the marketing community, where he helps to inspire and share innovation. This includes helping to organize or chair numerous national conferences and award shows for the CMA, Marketing Magazine, NEXT Media and others. Adrian has helped create and teaches the CMA’s Digital Marketing Certificate course, speaks at many universities and has been featured widely in the media including expert appearances in prime-time TV shows on CBC, Global, and The Food Network.

While “not on the job,” Adrian serves on the Board of the Heart and Stroke Centre for Stroke Recovery, plays hockey, loves to wakeboard/snowboard, spends time with his family and enjoys a whole different type of innovation with various home-reno projects.


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