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Adrian Gostick      

Founder of The Culture Works & Bestselling Author of "The Best Team Wins"

Adrian Gostick is the author of several bestselling books on employee engagement and corporate culture. The Carrot Principle and All In have been New York Times and #1 Wall Street Journal bestsellers--called a “must read for modern-day managers” by Larry King of CNN. His latest book, The Best Team Wins, will be released by Simon & Schuster Feb. 13, 2018.

Adrian’s books have been translated into more than 30 languages and have sold more than 1.5 million copies around the world. As a leadership expert, he has appeared on NBC's Today Show and has been quoted in The Economist, Harvard Business Press, Wall Street Journal and Fortune. He is the founder of The Culture Works, a global training company focused on employee engagement and motivation.

Adrian is #11 on the list of the Top 30 Global Gurus in Organizational Culture and is #25 in Leadership.

Speech Topics


The Carrot Principle: Engaging Employees through Recognition

A New York Times, USA Today and Wall Street Journal best seller, The Carrot Principle has become the preeminent source on employee engagement and recognition. Based on his runaway best seller, The Carrot Principle workshop or keynote reveals the ground breaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. This breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. Drawing on case studies from leading companies including Disney, KPMG and The Pepsi Bottling Group, the best-selling author shows how the transformative power of purpose-based recognition produces astonishing increases in operating results. Gostick shows how great managers lead with carrots, not sticks and in doing so achieve higher:

  • Productivity

  • Engagement

  • Retention

  • Customer Satisfaction

This exceptional presentation introduces the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, drawn from real-life cases, of ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

The Levity Effect: Creating a Great Workplace

If you think work is no laughing matter, the jokes on you. The Levity Effect uses serious science to reveal the remarkable power of fun and humor in building a productive, engaged and loyal workforce and more successful communication. Consider this: light-hearted leaders earn more on average than their more dour peers; fun workplaces breed more loyal employees and happier customers; and business people who are considered humorous are vastly more likely to get their messages acrossin sales presentations, customer meetings or employee gatherings. The benefits of the levity effect are built on extensive research and case studies from some of the worlds most successful organizations. Best-selling author Adrian Gostick provides powerful examples of leaders from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others, all of which prove that lightening up leads to real business results. The Levity Effect also presents extensive research into the subjectincluding compelling data from the Great Place to Work Institutes 1 million-member databasethat cuts against the grain of traditional business thinking to reveal that great companies consistently earn significantly higher marks for fun. With compelling research and light-hearted insight, The Levity Effect turns business on its head to prove that a fun and engaging workplace leads to focused employees, satisfied customers and more effective communication.

The Integrity Advantage: Building Trust and Enhancing Performance

In a thought-provoking address, best-selling author Adrian Gostick shows why effective leadership is first and foremost a personal relationship, with trust and credibility as the cornerstones. The author takes attendees through real examples of real managers in action and reveals the key behaviors and characteristics that can strengthen your leaders capacity for developing and sustaining trust in their business lives. Gostick will teach participants how to resolve conflicts and tensions on the basis of principles, not positions. He also shows how taking the high road will create a competitive advantage for leaders and their businesses:

To help leaders gauge and enhance their own personal level of integrity

To recognize and hire people of character

To build a culture of integrity throughout your organization

Heres the bottom line: If employees dont believe their leaders are honest, they wont follow them. If clients and potential clients dont believe in the trustworthiness of the organization, theyll buy elsewhere. Years of empirical data prove this simple point: Ethical organizations outperform unethical ones. Its that simple.

All In - How Great Leaders Develop a Culture of Belief and Deliver Big Results.

In this interactive and engaging session based on the New York Times bestselling business book “All In”—which includes research from more than 300,000 people in high-performance organizations—Adrian Gostick will teach leaders how to Engage, Enable and Energize their workforces. The formula of E+E+E outlines how high-performance organizations deliver extraordinary results by creating a vibrant, productive culture where people believe that what they do matters and that they can make a difference.

In this presentation, Adrian will relate fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented. Audiences will learn:

The 3 characteristics of the world’s most profitable, productive organizational and team cultures. 
The 7 steps today’s most successful managers use to generate buy-in. 
How managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give that extra push of effort. 

The Orange Revolution – How One Great Team Can Transform an Entire Organization.

New York Times bestselling author Adrian Gostick transformed the corporate playing field with The Orange Revolution. This presentation reveals the synergy that exists among teams in the world’s most respected and innovative organizations—and teaches leaders how to tap into the power within any group of individuals. Adrian will show how to achieve true teamwork, and how that can produce results that can immediately increase:

Productivity
Engagement
Loyalty
Innovation
Bottom-line results 

What Motivates Me: Put Your Passions to Work

After surveying more than 850,000 people, New York Times best-selling authors Adrian Gostick and Chester Elton have found the key difference between employees who are most energized and productive at work is whether or not their work aligns with what motivates them.

In the What Motivates Me keynote, the New York Times best-selling authors of The Carrot Principle and All In offer an extensively tested method for leaders to identify their employees’ unique blend of core motivators and then help them align just a little more of their work with what drives them—creating huge boons in productivity and engagement.

In a fresh and wildly thought-provoking keynote presentation, audiences will learn:

-A step-by-step method to help identify employees’ particular blend of core motivators.

-A process to figure out the disconnect that may exist between employees’ passions and their current work situation.

-60 simple but powerful job-sculpting strategies to help people “accomplish more” and “avoid blind spots.”

More than half of workers surveyed say they are unhappy in their jobs. The ideas the authors present have been vetted with their consulting clients from American Express to Procter & Gamble to AT&T, and are shown to increase levels of employee motivation, engagement, and productivity. This is a vital message for leadership teams, employee groups, or association audiences.

Employee Engagement: The Deep Dive (Done with Chester Elton)

  • The Dilemma: 90% of senior leaders believe employee engagement is a key driver of business performance, but only 24% think their employees are engaged enough to move their businesses forward.
  • The Research: New York Times bestselling authors Adrian Gostick and Chester Elton are founding partners of The Conference Board’s Engagement Institute, and have unprecedented access to meta-data on engagement that includes hundreds of thousands of employees in some the world’s highest performing organizations.
  • The Result: : In a fresh, humorous and thought-provoking keynote, Gostick & Elton can show exactly how real leaders move the needle on employee engagement. The authors drill deep with case studies and practical examples of known drivers of engagement such as open & honest communication, people development and recognition.
  • The Audience: Designed for managers and senior leaders, the authors have presented “Employee Engagement: The Deep Dive” to many corporate audiences as a follow-up to their All In presentation on Culture. The session is typically customized to an organization’s specific engagement needs.

The Best TEAM Wins: The 5 Disciplines of Today’s Most Effective Team Leaders

The Dilemma. The vast majority of employees’ days are now spent working collaboratively, but still 96 percent of executives cite poor teamwork as the main source of workplace failures in their organizations. It might be the most-pressing question organizations must address: How can managers lead their teams to improved performance given the volatility and challenges we face today. The Research. Based on an 850,000-person study of the most profitable, innovative work teams, New York Times bestselling author Chester Elton introduces his audiences to the new science of teamwork—helping leaders deal with the increased speed of change in business, global and remote employees, the rise of the Millennials, the need to work more cross-functionally across departments, and more.

The Result. Elton’s research has discovered a set of leadership disciplines that make the biggest difference in building today’s best teams. He helps leaders: ?Manage to the One—Identify the drivers of each team member for maximum engagement ?Speed Productivity—Help new people and teams work faster & smarter ?Challenge Everything—Inspire greater innovation through healthy debate ?Focus on Customers—Build bridges across functions, cultures, and distance.

The Audience. Designed for senior leaders and managers (although often tailored to include all employees), Chester Elton has presented The Best Team Wins to corporate audiences and association conferences worldwide. ?Extremely engaging and motivating talk! Most importantly, you tailored the content perfectly to ensure it was relevant to our fast-paced and forever-changing needs.

All In - How Great Leaders Develop a Culture of Belief and Deliver Big Results

The Dilemma: While most leaders understand their most reliable competitive advantage comes from their people, few know how to get their teams “all in”—convincing employees to buy into the strategy they’ve put forward. If a culture is clear, positive, and strong, then people will believe what they do matters and that they can make a difference. If a culture is dysfunctional—chaotic, combative or indifferent—employees will spend more time thinking about why the people sitting next to them should be fired than getting fired up themselves.

The Research: Teaming up with research giant Towers Watson, #1 bestselling author Chester Elton presents the findings of an unprecedented 300,000-person study conducted in the worst of the recession for his book All In. Based on this breakthrough research and his extensive consulting experience with a who’s-who of successful organizations, he presents a simple roadmap that all managers can follow to create a high-achieving culture in their own teams where employees are engaged, enabled and energized.

The Result: Elton offers specific how-tos for each step, and tells fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented. Audiences will learn: ?the 3 research-based characteristics of the world’s most profitable, productive organizational and team cultures; ?the 7 steps today’s most successful leaders use to generate buy-in; ?how managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give an extra pushof effort.

The Audience: Designed for senior leaders and managers (although sometimes tailored to include all employees), Chester Elton has presented “All In” to corporate audiences and association conferences worldwide. The session is typically customized to an organization’s specific culture challenges.

Carrots 2.0: How today’s managers use recognition to engage their people, retain talent, and accelerate performance With Chester Elton

The Dilemma: Most managers want to create cultures where their teams achieve above-and-beyond results, but for a culture to really take off teammates must encourage each other on a daily basis. The answer is in rooting for each other: having each other’s backs, appreciating strengths, and recognizing strategic behaviors.

The Research: Based his #1 bestselling book The Carrot Principle, which unveiled a 10-year, 200,000- person survey, Elton has become the preeminent authority on employee recognition. Now, he introduces us to Carrots 2.0—showing incontrovertible evidence that today’s employees respond best when they are recognized for things they are good at and for those actions where they had to stretch.

The Result: Elton introduces audiences to new generational and industry-specific data from his 2016 proprietary survey of 14,000 working adults—helping managers link recognition to what is most meaningful to their employees. He introduces practical concepts that help managers encourage excellence, including ideas such as appreciation vs. recognition, effort vs. achievement, and praise vs. rewards. Chester shows how great managers lead with carrots, not sticks and in doing so achieve higher: ?Productivity ?Engagement ?Retention ?Customer Satisfaction The Audience: Designed for managers, Chester Elton has presented “Carrots 2.0” to corporate audiences and associations worldwide. The session is typically customized to an organization’s specific recognition needs and can also include the organization’s available R&R tools.

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