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Adrian Swinscoe      

Experimental CX Thought Leader; Author of "How to Wow"

Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk. He has been growing and helping develop customer-focused large and small businesses for over 25 years now.

His clients have included Sky, NowTV, Apple, ING, KFC, Philips, Cancer Research UK, Talk Talk, Gazprom, Intercontinental Hotel Group, Olympus, Harper Collins, Microsoft, Pearson and Costa Coffee to name but a few.

Swinscoe is a frequent writer, podcaster and speaker on all things related to customer service and experience. He has published three books on customer service and experience issues including the best selling How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson, 2016) and more recently the innovative and exciting Punk CX (2019).

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