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Adrienne Lofton        

Global Vice President, Consumer Brand Marketing at Google

Adrienne Lofton has been the vice president of global brand marketing at Google since 2021, where she oversees the integrated consumer experience for Google's platforms & ecosystems portfolio. She previously served as vice president and head of North America marketing at Nike Inc from 2018 - 2021, and as Under Amour’s senior vice president, of global marketing, operations and philanthropy from 2015-2018.

Lofton has deep cross-industry experience that includes leadership roles at Levi Strauss & Co., where she was chief marketing officer for the global Dockers brand and Target Corporation, where she helped spearhead the company’s multicultural marketing focus and provided cross-categorical leadership across its iconic master brand. She began her career at Gap Inc. and also worked at Starcom, focused on the General Motors portfolio.

News

Nike Revamps Marketing Team
Nike Inc. is reshuffling its marketing team — infusing new talent and promoting several leaders across ranks. Adrienne Lofton, who spent nine combined years at Under Armour in top marketing roles, is joining The Swoosh on Aug. 5 as VP of marketing for North America.
This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team. Marketing, she said in a 2010 interview, "is no different from being an athlete—knowing your path, setting it early and accomplishing it."
Adrienne Lofton Represents Nike’s Efforts To Not Fail The Culture
Nike is the supreme brand in sportswear and apparel and the company has been criticized in the past for a lack of diversity in its executive leadership and decision-making positions, which has led to cultural miscalculations in creating products for the very Black athletes that they attempt to celebrate.
Black History Month Spotlight: Athletic-Industry Marketing Powerhouse Adrienne Lofton
One might assume that Adrienne Lofton, a lifelong athlete with a passion for sports, was destined for a career in the athletic industry. Perhaps the incoming Nike executive, who spent nine combined years at Under Armour in top marketing roles before nabbing her new gig at the Swoosh, was preordained to become a star in the sector. But it would be far from accurate to believe her success was happenstance.
Under Armour's Top Marketing Executive Is Headed to Nike
The woman who spent the past eight-plus months overseeing Under Armour’s global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter.
Under Armour Parts With Adrienne Lofton, SVP, Global Head of ...
Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior ...

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