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Afdhel Aziz        

Leading Expert on Corporate & Brand Purpose, Conscious Leadership & How Business Can Be a Force For Good

Conspiracy of Love, founded by Afdhel Aziz, is one of the world’s leading Purpose consultancies, offering its expertise to iconic companies such as Adidas, Coca Cola and Sephora. Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after surviving the devastating tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.

In 2017, Aziz made a pivotal decision to leave the corporate world and establish Conspiracy of Love as a B Corp certified global consultancy and AAPI-owned Minority Business. The company specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations. This unique approach has resulted in engaged and empowered employees, breakthrough innovations and growth, and substantial investments in causes such as racial justice, arts education, and childhood hunger.

Aziz's impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than thirty countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and The Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival.

"The Principles of Purpose," Aziz's best-selling book co-authored with Bobby Jones, has earned acclaim from industry leaders, with former Unilever CEO Paul Polman acknowledging its role in showcasing purpose as the growth story of the 21st century.

Aziz's prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of storytelling. This passion is not only evident in his professional work but also in his commitment to conveying messages of purpose and change.

On a personal note, Aziz is a proud adoptive father, residing in Los Angeles with his wife, son, and an adorable beagle named Archie. His commitment to purpose-driven living is not only a professional ethos but also a guiding principle in his family life. Afdhel Aziz's journey serves as a testament to the transformative power of purpose. Through Conspiracy of Love, he has demonstrated that a commitment to purpose can not only redefine corporate success but also inspire positive change on a global scale.

Speech Topics


Finding opportunity in crisis: How companies can unlock‘growth through impact’

We are living in the age of the 'Polycrisis' - a moment of societal overwhelm, when all the competing crises of climate, war, disease and economic recession have combined into one giant cloud hanging over society. But crisis creates opportunity - if companies are able to see that sustainability and inclusivity are actually some of the most essential and powerful pathways to growth.

How do they unlock this potential? By igniting purpose in their employees and finding ways to profitably solve societal and environmental problems, they can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors.

The prize? According to the United Nations, solving the 17 Sustainable Development Goals (the world's biggest problems like hunger, education, health etc) can unlock $12 trillion in value and 380 million jobs annually. By finding a path to ‘make money by doing good’ companies can future-proof themselves and find opportunity in crisis.

Attendees will gain:

  • An understanding of ‘The Purpose Flywheel’ and what sustainable and inclusive growth is
  • Illuminating Principles like 'Find Your Sword and Shields', 'Be the Helper not The Hero' and 'Measure what you Treasure' to help guide their own work
  • Insightful case studies from Afdhel's work deep inside major companies like Adidas, Coca Cola and Sephora, sharing the Playbook of 'how' to unlock sustainable and inclusive growth.

Elevating employee engagement: Using purpose to inspire hearts and minds to unleash the intrapreneurs and drive better business outcomes

Today’s employees are looking for meaning – not just money. According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%.

In this transformational talk, Afdhel Aziz shows you how to use the revolutionary GPS to Purpose framework to inspire and motivate your employees in a way that unleashes the 'Intrapreneurs' - those bold entrepreneurial employees who can supercharge positive growth inside a company.

'Inspired'. 'Motivated'. 'Pumped' . This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after Afdhel Aziz has given this talk.

Attendees will gain:

  • An understanding of what exactly Personal Purpose is in the context of Work
  • A deep understanding of its physical, mental and career benefits
  • A transformative introduction to the groundbreaking GPS to Purpose methodology which helps them quickly and simply identify their own individual purpose - and align it to that of their company.

Unleashing your moral imagination: How creativity can be a force for good

Traditional companies struggle to find ways to both optimise their current business- and discover and develop innovations that could unlock new pathways to growth. Today the leveling of the playing field in technology and finance means that there are an exponential number of disruptors that appear as threats every day. How can companies find ways to learn from these challengers - and apply their principles to stimulate their own innovations?

As a Forbes contributor, Afdhel has interviewed over 500 entrepreneurs, innovators and leaders, disrupting categories by creating innovative products and services that solve social and environmental problems. As the co-creator of the Future of Good report, he showcases 43 Trends that will shape the way consumers think, connect, shop, and appraise brands in the years to come, including some incredible Moonshots of where they might lead next.

From Air Protein, a company making meat from air to Boxabl, a company making $40,000 homes in factories, he showcases the cutting-edge of innovation - and provides deep insights into how traditional companies can learn and adapt from these disruptors.

Attendees will gain:

  • An understanding of the economic potential of solving environmental and social problems
  • Illuminating case studies from cutting edge entrepreneurs disrupting entire business categories
  • Inspiring examples of Fortune 500 companies like Adidas, Mattel and Microsoft showcasing examples of Impact Innovation.

The power of inclusive growth: How companies can grow through embracing diversity and inclusion

Inclusivity is the best global growth strategy: today in an interconnected world, companies have the opportunity to grow by connecting with new consumers of every ethnicity, gender, ability, and background. But how can they authentically communicate and meet the needs of these consumers without making stupid multi-million dollar mistakes? How can they use DEI to draw on the rich cultural insights and understanding of their own multi-cultural employees to unlock new opportunities for 'inclusive growth'?

As an immigrant and a South Asian, Afdhel spent two decades navigating the biggest companies on the planet: Procter and Gamble, Nokia, Heineken and Absolut Vodka. Today, he advises major companies like Adidas, Sephora, and Coca-Cola on how to use DEI not as an internally focused discipline - but as an external 'lense' to see the incredible opportunities for growth.

By understanding the idea of 'inclusive growth' - how companies can grow by appealing to diverse audiences - leaders will be able to re-frame DEI into a powerful pathway to growing their brands and businesses.

Attendees will gain:

  • An understanding of the topic of 'Inclusive Growth'
  • Illuminating case studies from Afdhel's deep work with companies like Adidas, Sephora and Molson Coors on how to frame and measure the opportunity.

News


The Power Of Purpose: The Business Case For Purpose (All The ...
The Power Of Purpose: The Business Case For Purpose (All The Data You Were Looking For Pt 1). Afdhel AzizContributor. Opinions expressed by Forbes ...

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