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Afdhel Aziz      

Leading Expert on Brand Purpose & Marketing Innovation; Author of "Good is the New Cool: How Capitalism Can Save the World"

After a 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, creating groundbreaking partnerships with everyone from Lady Gaga to the TED Conferences, Afdhel quit his job in corporate life after he found his purpose in tackling one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

He is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a global brand purpose consultancy whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook.

Afdhel is the co-author of 'Good is the New Cool: Market Like You A Give a Damn', the best-selling book about brand purpose, published by Regan Arts (a division of Phaidon) in 2016. ‘Good is the New Cool’ has sparked a global movement and has now been turned into a podcast series (in association with Soho House), a series of conferences (in Los Angeles, Sydney and Melbourne) and a TV show currently in development (in association with CCI Entertainment and 1Community).

He is a writer at Forbes where he covers the intersection of business and social impact. He is also the author of ‘China Bay Blues’ (a book of poetry) and ‘Strange Fruit’ (a novel), both nominated for literary awards in his native Sri Lanka. Afdhel is represented by Robert Guinsler at Sterling Lord Literistic.

An inspirational and powerful speaker, he has travelled the world, and been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, Conscious Capitalism and more. He is represented by Nadia Laurinci at Laurinci Speakers, and Speakers Spotlight in Canada.

Born in Sri Lanka, he is a graduate of King's College London and the London School of Economics. He is now based in Los Angeles, California where he lives with his wife and son.

Speech Topics

Good is the New Cool: How to Market to Millennials and Gen-Z Consumers

In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’. Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’ Afdhel has customized this talk to make it relevant for many industries from CPG, Energy and Fashion to Real Estate, Technology and Hospitality, and is happy to create a bespoke version for your needs. Watch him get a standing ovation at the National Apartment Association conference below.

How to Love Your Work in the 21st Century: How to Motivate Millennial and Gen-Z Employees

In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Especially with Millennials and Gen-Z entering the workforce, companies need to find new ways to attract and retain the best talent by showing them how their work ladders up to positive social and environmental impact. Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he shows how people within corporations can unlock their purpose, using the revolutionary 'GPS to Purpose' model which asks: What are your Gifts? What are your Passions? How can you be of Service to others?

Good is the New Cool: The Power of Purpose

Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers - as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares examples of brands from Starbucks, Facebook, Tesla, Patagonia and many others to help introduce the topic in a clear and insightful way.


The Power Of Purpose: The Business Case For Purpose (All The ...

The Power Of Purpose: The Business Case For Purpose (All The Data You Were Looking For Pt 1). Afdhel AzizContributor. Opinions expressed by Forbes ...

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