Global thought leader on social transformation and founder of TRANSFORMS.ME, visiting 5 continents with countless events. His work combines expertise on behavior design, user experience, gamification, nudging, persuasive technology, and neuroscience. At Massachusetts Institute of Technology (MIT), he established research on Persuasive Cities that encourage healthy and sustainable transformations. In his vision, business acceleration and societal wellbeing can be achieved through purposefully designed innovations that successfully blend technological advancements with human nature. He uses socio-psychological theories in creation of sustainable transformations towards wellbeing and accelerated businesses. Worked for Fortune 100 companies, including Hewlett-Packard and Oracle. Received multiple awards, also from the MIT Media Lab (USA) and Nokia Foundation (Finland). Serves on several advisory boards, including ETH Library Lab (Switzerland) and Sanitarium Health & Wellbeing (Australia). His work is an outstanding example and firm evidence on how science can help transforming life and organizations. His 3 TEDx talks continue gaining global popularity.

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