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Ahmed Bautista      

Fashion Designer & Founder of Mercadorama; Known for Starting the "Mexico is the Shit" Movement

Ahmed Bautista is the Director of Special Projects at Kichink, Mexico's leading e-commerce solution for businesses.

Bautista is also the Founder of Mercadorama, which he started in 2009, and through this brand he created the "Mexico is the Shit" movement. On a plane ride home from Los Angeles, Ahmed thought of the phrase, digitized it, and began thinking of ways to make a statement.

Bautista's answer came when he decided to use the phrase to repurpose several motorcycle-cut jackets and provide them as the uniform for the graphic artists at the Red Bermelo art gallery.

While they only had time to produce 16 jackets for the event, with a guest list of about 300, the exposure was immediate, leading the phrase to go viral for the first time.

News


MITS and Dos Equis are Teaming Up to Celebrate Mexican-American Creativity & Culture

Mexican online retailer Mercadorama, founded by Ahmed Bautista, began selling a bomber jacket with a bold message of Mexican pride emblazoned in all capital letters on its back.

7 Mexican-American Creatives You Need to Know

April 17, 2019 - Layón and Mercadorama founder Ahmed Bautista want to turn ‘Mexico is the Shit’ into more than a streetwear brand – they want to turn it into a cultural movement.

Mercadorama is the shit / Anuar Layón and Ahmed Bautista

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