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Aimee Blaut    

Aimee Blaut is the creator of the beauty site, The Formula, which reviews the latest beauty products and trends.

Spent all my money on lipstick and moisturizer, and apparently, these babes did too. The Formula is a beauty site with an elevated sensibility that profiles experts and real girls, or babes, as writer Aimee Blaut affectionately refers to them. She interviews tastemakers, reviews the latest products and photographs backstage at runway shows like Vanessa Bruno and Elie Saab. She has been featured on Refinery29 and has recently collaborated with MAC and HarpersBazaar.com.

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