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Alan Berg    

A leader in the field of marketing to brides for local wedding professionals

With more than 25 years experience in sales and marketing, over 19 in wedding related advertising, Alan Berg is uniquely qualified to help local wedding vendors achieve their goals. Beginning his career at the Young & Rubicam Ad Agency, Alan spent many years utilizing his combined Marketing/Accounting Degree in various companies, large and small. He was Publisher of the Hudson Valley, NY,and New Jersey editions of WEDDINGPAGES magazines before joining The Knot as a Regional Sales Director. He was promoted to Vice President of Sales in 2003, then VP of Local Sales Operations in 2007 and currently serves as the VP of Local Client Solutions, helping drive new initiatives and training both internally and externally. Alan is also a member of the National Speakers Association, the leading organization for professional speakers.

Alan is also the Director of The Knot Market Intelligence (TKMI), the company's Resource for Education, Information and Market Research. Through webinars and live presentations, TKMI helps local vendors improve their marketing & sales skills, as well as helping them get the most from The Knot's advertising programs. This is another way that The Knot is leading the industry by being more than just a place to advertise.

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