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Alan Deutschman  

Professor, Reynolds Chair of Business Journalism

Alan Deutschman began serving as the Donald W. Reynolds Professor of Business Journalism in January 2011.

At The Reynolds School, Deutschman has taught courses on business journalism, magazine writing, and multimedia reporting. He launched a new class on data journalism in Spring 2013. He also created a new course, “Narrative: The Art of Storytelling,” which he began teaching in Fall 2012. He hosts the Reynolds Distinguished Visiting Business Journalist program, which brings nationally prominent practitioners to our campus, including Micheline Maynard, the former Detroit bureau chief of the New York Times, and Adam Davidson, a co-founder of NPR’s Planet Money and business columnist for the New York Times.

Over the course of his 24-year career as a journalist, he has been the Silicon Valley correspondent forFortune, a senior writer at Fast Company, the “Profit Motive” columnist for GQ, and a contributing editor at Vanity Fair and New York Magazine.

His articles have been published in New York Times Magazine, the Wall Street Journal, Wired, Newsweek, and Salon.com. He has appeared as a commentator for NBC’s “Today Show,” CNBC’s “Squawk Box,” Bloomberg TV’s “Bloomberg West,” and documentaries on CNN, CNBC, Bloomberg TV, and the Discovery Channel.

Deutschman is the author of The Second Coming of Steve Jobs (2000), A Tale of Two Valleys (2003), Change or Die (2007),Walk the Walk (2009), and How Steve Jobs Changed Our World (2011). His books have been translated into eight languages and reviewed in the New York Times, Washington Post, Wall Street Journal, San Francisco Chronicle, and many other publications. Walk the Walk was selected as one of the best business books of 2009 by Strategy & Business and also by theMiami Herald.

As an expert on leadership and organizational change, Deutschman has been the keynote speaker at leadership conferences for major companies ranging from General Electric to National Public Radio. Before joining the faculty at the University of Nevada, Reno, he taught a course on leadership at Emory University’s Goizeuta Business School. He holds an A.B. in politics from Princeton University.

Speech Topics

Change or Die: The Three Keys to Creating Change

Drawing on breakthrough research from medicine, science, and business, Alan Deutschman demonstrates how anyone and any company can achieve lasting, revolutionary change—change that is positive and, yes, attainable. He debunks myths, and empowers audiences with the three critical keys to help them make important changes, both at work and in their lives.

Walk the Walk: The Most Important Rule for Real Leaders

Leadership is the art of transforming how people think, feel, and act. Though some experts make it seem overly complicated, it really has only two elements: what you say and how you act. And according to Alan Deutschman, most aspiring leaders focus too much on words and not nearly enough on setting an example. In this talk based off of his book, Walk the Walk, Deutschman presents a clear, focused, and insightful theory of leadership. He tells revealing true stories about a wide range of authentic leaders (in business, education, the military, and non-profits) who always walked the walk, especially when times got tough. Deutschman also shows the devastating consequences of not walking the walk, even on seemingly minor matters. The eye-opening examples in Walk the Walk will inspire leaders at all levels to rethink their priorities.

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