Alandha Scott is the Global Head of Partner Marketing at YouTube, leading co-marketing and distribution partnerships for all of YouTube's subscription products (YouTube TV, YouTube Music and YouTube Premium). She is also responsible for creating powerful ad-supported consumer experiences, promotions and partnerships for YouTube's fastest growing screen- TV, and developing the marketing strategy to push forward new formats in immersive storytelling, such as VR180 and AR.

Scott leads marketing strategy for YouTube's ad-supported shows, which have included a Katy Perry livestream concert and original series from Kevin Hart and Ellen DeGeneres. She was the marketing lead on YouTube's most successful brand advertising campaign, which generated more than 200 million views and 500,000 social mentions.

Marketing, Digital Marketing, Viral Marketing, Digital Business Consulting, Entrepreneurship, Public Relations, Social Media,