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Alberto Perlman      

Co-Founder & CEO of Zumba Fitness

Alberto Perlman is the chief executive officer and co-founder of Zumba Fitness, LLC, the largest branded dance-fitness company in the world. The global lifestyle brand fuses fitness, entertainment and culture into a dance-party experience and has more than 14 million weekly participants in 140,000 locations across 185+ countries. Perlman oversees day-to-day operations, manages brand and product development, and negotiates strategic partnerships with fitness clubs and organizations around the world.

Having celebrated its 10th anniversary in 2011, the Zumba® program has grown from a single class taught in a Miami gym into a global movement. Under Perlman's leadership, the company experienced growth of nearly 800 percent from 2009-2012, developing into a multi-faceted brand that offers a unique and popular fitness program, as well as a continuing-education program that enables instructors to deliver Zumba Fitness to an international audience.

Perlman has forged partnerships between Zumba Fitness and brands that include Kellogg's, The American Heart Association®, Susan G. Komen for the Cure®, the NBA, Club Med and fitness chains around the world, including 24 Hour Fitness, Curves, Fitness First and Virgin Active. He also facilitated collaboration with Majesco Entertainment to create Zumba Fitness video games that top charts around the globe.

Prior to founding Zumba Fitness, Perlman was founder and CEO of internet-incubator Spydre Labs and also worked as a consultant for the Mitchell Madison Group. Just as Zumba Fitness operates on a global scale, Perlman's commitment to community service spans the world: He created the Zumbathon charity platform, which is Zumba Fitness' answer to the walkathon; and "Zumba Love" campaigns have raised more than $5 million globally for causes that include Susan G. Komen for the Cure®, American Heart Association® and Augie's Quest. Perlman serves on the board of the Soccer for Peace Foundation, which is dedicated to raising funds to keep kids off the street in Latin American countries by building soccer fields for after-school programs.

Perlman earned his bachelor's degree in business from Babson College, where he graduated Summa Cum Laude. Originally from Bogota, Colombia, Perlman now resides with his family in Miami, Fla.

News


How Zumba Became The Largest Fitness Brand In The World ...
A decade ago, Alberto Perlman decided to launch Zumba so that he could sell the classes as VHS tapes on late night infomercials. In 2012, Zumba was named  ...
Zumba co-founder on success of international fitness craze - CBS ...
Co-founder Alberto Perlman speaks to the "CBS This Morning" co-hosts about Zumba, and being named in Ink Magazine's list of the top five CEOs to watch in ...
Zumba Fitness Dance Class CEO Alberto Perlman on Founding a ...
How the CEO of Zumba Fitness launched a dance craze, learned how to say 'no' and eventually got comfortable with letting people go.
Zumba Fitness CEO Perlman on Business Model, Growth: Video ...
4 (Bloomberg) -- Alberto Perlman, chief executive officer of Zumba Fitness LLC, talks about the fitness company's business model and the outlook for its growth.
Q&A With Zumba Fitness Co-Founder and CEO Alberto Perlman ...
Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music  ...

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