The Pretotyping Manifesto - Make Sure You Are Building the Right It Before You Build It Right

Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" new product or feature ... and then discovered that your "can't miss" idea turned out to be something that few customers actually wanted or needed? We call this scenario "The Innovator's Nightmare" and it's something that most innovative companies have to deal with because, as decades of data show, most new products and most innovations fail in the market.

Pretotyping, an innovation technique developed and perfected at Google and now taught at Stanford and many other organizations and companies, can help you avoid "The Innovator's Nightmare" by helping you make sure that you are building the right 'it' before you invest too much time and money to build 'it' right. In addition, pretotyping helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, new crazy ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of pretotyping, an established and successful company can maximize its chances for successful breakthrough innovation.

In this presentation Alberto Savoia, former Google Innovation Agitator, Engineering Director and one of its most popular speakers, will introduce the basic principles, techniques, tools and metrics for pretotyping, with many real-world examples and case studies.

Unleash the Innovators - Entrepreneurial Innovation at Google

Google does many things differently, and the way it approaches innovation is one of the most distinctive aspects of its culture, and something most large companies could learn from.

In this presentation, Googles early employee and Innovation Agitator Alberto Savoia describes how the companys core belief that great innovation can come from anyone at any time has shaped its culture and its practices, and has led to some of its most notable successes. From Googles famous 20% time rule that gives employees one day a week to pursue their own projects, to its flat organizational structure and the unique role of managers, to its data-driven process for testing new ideas to ensure fast failure, Alberto will explain how Google has managed to keep true to its startup roots and core beliefs as it grew into one of the largest companies in the world. Finally, Alberto explains how any company can successfully adapt Googles innovation practices to their existing culture.

Innovate Like a Startup, Go to Market Like a Grownup

Large organizations have enormous innovation potential at their disposal. The number of innovative products and services that reach the market and succeed, however, is a very small fraction of that potential. The quantity and type of innovation a company achieves is directly related to the way it approaches, fosters, selects, and funds innovation efforts. Large companies tend to build upon and around their past and current successes which leads them to a very narrow innovation spectrum and inhibits most breakthrough innovation.

In this presentation, based on his Stanford workshop by the same title, Alberto Savoia leverages his own experiences as both a successful serial startup entrepreneur and as an innovation agitator at Google to show you how already established and successful companies can innovate like startups, but also leverage their existing resources and market reach to significantly increase their odds of market success with innovative products.