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Alex da Kid
Founder and CEO of KIDinaKORNER
Alex da Kid is the founder and CEO of KIDinaKORNER, a music company changing the way artists connect with people, brands and media. The Grammy and Emmy-award winning song writer and music producer has sold over 100 million units, and has written/produced Rihanna, Eminem, Dr. Dre, and Imagine Dragons’ most successful songs, amongst others. In 2015, Alex entered a joint venture with WPP in 2015 to build a creative agency within KIDinaKORNER, where creatives and strategists sit beside songwriters and artists. As the line between marketing and entertainment blurs, brands are drawn to Alex to make popular music and celebrity artists a central part of their approach.
Producing records has always been collaborative to Grammy Award-winning music producer Alex Da Kid. Since creating his music label, KIDinaKORNER, back in 2011, Alex has signed Skylar Grey, Imagine Dragons, Jamie N Commons, and X Ambassadors to his name, as well as produce singles for Dr. Dre, Eminem, Nikki Minaj, B.o.B, Diddy, T.I., U2, Christina Aguilera, Rihanna, Lupe Fiasco and many more.
After being named to Billboard’s Top 40 Under 40 list each of the past two years, Alex’s profile as a writer, producer, executive, and entrepreneur is only gaining steam. With the launch of KIDinaKORNER’s creative agency in 2016, the future will undoubtedly bring more success for Alex, KIDinaKORNER, and the many artists with whom he works.
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