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Alex Goldfayn
Marketing Evangelist; Author of Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t)
Alex is a market strategist, consultant, coach and speaker for product and service companies that are looking for dramatic growth and increased revenues.
Clients include Fortune 500 firms like Amazon and Sprint — as well as publicly traded companies like Logitech, TiVo, Virgin Mobile and Yelp. He has assisted growth strategies in some of the finest mid-market companies and startups: Solar Universe, the fine consumer green energy firm; KAVAJ, maker of luxury iPad cases; and BodyMedia, an FDA class device that literally helps customers dramatically improve their health.
His keynotes deliver insights and actionable items in the following areas:
Product and service ideation Product and service development Mindset and thinking big (or aggressively) Gathering deep customer insights about your brand, products, services, language, etc. Developing powerful language for your products and services Communicating from the right platforms (often NOT social media) A revolutionary relationship-based public relations program Facilitating customer word-of-mouth Nourishing your customer evangelists
His last book, released in January 2012, is called Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t).
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