Alex Jones is a creative, naturally curious, award-winning user experience designer currently based in Los Angeles. She crafts holistic, empathic, delightful solutions by turning complex ideas into simple and engaging customer experiences which keep the user at the very heart.

With a formal background in music, fine art, and new media, Jones has been working as a user experience designer for the past eight years within the academia and creative industries across four countries. Jones has partnered with innovative, market-leading brands at both top-line strategic and granular levels, harnessing the power of design thinking and user-centered design processes to craft beautiful, effective solutions. Her past clients include Google, Audi, Deutsche Bank, Toyota, The Guardian, British Airways, Waitrose, Intercontinental Hotel Group and Barclays.

Jones's key areas of expertise are brand strategy, platform agnostic design, e-commerce, accessibility, information architecture, human computer interaction and research and testing.

User Experience (UX), Creativity, Designers, Design, Competitive Strategy, Technology, Women in Business,