Alex Josephson oversees Global Brand Strategy at Twitter - leading a department of 100 marketers, creatives, planners and technologists - aiding and inspiring Twitter’s largest advertisers through a variety of services - ranging from platform innovation to content strategy and audience insights. Spanning more than 20 markets worldwide - from the Americas to Europe, the Middle East, and Asia-Pacific regions - his team’s work with iconic brands and agencies is recognized year-in and year-out across the ad industry’s most prominent awards circuits - from Cannes Lions to the Clios, the Effies, and more. Josephson is often quoted in the likes of Fast Company and AdWeek when it comes to analyzing the industry’s most renowned marketers and their brand strategies on Twitter. Prior to Twitter, Josephson has held various marketing, content and communications roles at Vevo, Viacom, the NBA, and the American Red Cross.

Twitter, Social Media, Branding, Strategy Implementation Innovation, Marketing,