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Alexander Osterwalder      

Entrepreneur, Business Model Innovator & Author of "Value Proposition Design"

Dr. Alexander Osterwalder is a Swiss business theorist, author, speaker, consultant, and entrepreneur. He is one of the world’s most influential innovation experts, a leading author, and an in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Recognized as an authority in the field of business model innovation, his efforts have educated over 5 million people on the subject.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.

His entrepreneurial journey began in 1999 when he co-founded his first startup, Netfinance.ch, focusing on financial literacy. In 2006, Osterwalder founded BusinessModelDesign.com and later in 2010, he co-founded the consultancy firm Strategyzer. Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Osterwalder has an extensive writing portfolio including the international bestseller Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and the recently launched High-Impact Tools for Teams. Additionally, he has published articles on e-business model design and business model clarification.

Speech Topics

Innovation Culture: Managing and Innovating Simultaneously

What’s the difference between “successful” and “exceptional”? Successful companies spend their time on managing and improving their established business model. But the processes and culture of execution and management often kill innovation. Exceptional companies know how to maintain an execution culture and nurture an innovation culture at the same time. In this interactive and practical presentation, Osterwalder gets participants working on culture via his Culture Map, a business tool to assess, design and nurture a desired organizational culture.

Value Proposition Design: Getting Your Customers to Care

A study by Simon-Kucher shows that 72% of all new product introductions fail to meet their revenue and profit targets. But it doesn’t have to be that way. In this talk Osterwalder outlines how organizations can more systematically understand customers and create value for them with the right products and services – while reducing the risk of innovation at the same time. This interactive presentation is based on the Value Proposition Canvas, Osterwalder’s tool to design, test, and build value propositions.

Build Yourself a Growth Engine: Business Model Innovation

A study by KPMG shows that 74% of CEOs are afraid of new entrants disrupting their business model. Rightfully so! Osterwalder outlines how organizations can tackle the difficult topic of (re-) inventing their own business models to remain competitive. This highly interactive, hands-on presentation is based on the Business Model Canvas, a strategic management tool developed by Osterwalder to design, test, and build business models. Osterwalder shows that while business model innovation is difficult, it does not have to be risky.

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