Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and marketing communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital and marketing brands in sport.

She was named one of the Drum Digerati 2019, 2018 & 2017, Leaders in Sport Under 40 2019 and 2016, BIMA 100 2018, Sports Technology Young Exec of the Year 2017, and Sport Industry NextGen 2016. She has an MA in History from Oxford University and an Executive MBA from Harvard Business School, and is a Trustee of Greenhouse Sports.

Branding, Digital Marketing, Communication, Innovation, Marketing, Technology, Business, Strategic Leadership E-Commerce, CMO,