Alicia Tillman is the Chief Marketing Officer at SAP, where she is responsible creating the company's marketing strategy and increasing the company's brand recognition across the globe. Prior to this, Tillman was the Chief Marketing Officer of SAP Ariba.

Before her time with SAP, Tillman spent 11 years at American Express, where she led Public Affairs, Corporate Communications, and Media Relations for the Global Business Travel division before later becoming the head of Marketing and Business Services.

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