Alix Earle is a social media influencer who rose to fame through videos about her days as a University of Miami student. Her following on TikTok alone has grown by 1,000% over the past six months, and she has more than 7.5 million followers across multiple social media platforms, including 5.6 million on TikTok and 2.9 million on Instagram. She has been tapped for brand deals by Amazon, GrubHub and American Eagle, created her own energy drink with Amino Lean, and landed on Forbes' 30 Under 30 Local - Miami list.

Earle has been posting on TikTok since 2020. But if she seems to be everywhere right now, that's because of her follower count's recent exponential rise. The seemingly overnight sensation works with the ingredients that have defined the lifestyle influencer game for years: Introducing viewers to new hair and makeup products, showing off her recent purchases out of the bag and as glamorous outfits and being a pocket-sized advisor for an aspirational life.

Earle made her TikTok debut in February 2020, by posting a video of her and her friends showing off their outfits made from trash bags. Fast forward two years later, her content now reflects life with an elevated platform — she recently posted about attending Miley Cyrus’s New Year’s Eve party, for example.

Through it all, her candid approach has remained, whether she's talking about her experiences with plastic surgery, her struggles with acne or simply getting mascara all over her eyelids as she applies makeup and recounts the previous night's misadventures.

Viral Videos, YouTube Sensations, Social Media, Makeup Artist, Beauty Products, Beauty, Marketing, Digital Marketing, Viral Marketing, Branding, Modern Media