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Aliza Licht is the founder & president of LEAVE YOUR MARK LLC, a consultancy specializing in creative brand marketing, digital strategy, and communications. With over 20-years in fashion, Licht has cross-functional expertise in developing and implementing innovative initiatives that fuel global brand awareness and drive revenue.
Licht was previously the EVP of Brand Marketing and Communications at Alice + Olivia, with a strong focus on digital strategy and brand partnerships to drive omnichannel growth. She was formerly the longtime SVP of Global Communications at Donna Karan International and is considered a pioneer in digital brand storytelling, for her work as the creator and voice of the award-winning social personality DKNY PR GIRL. As a seasoned executive with a start-up mentality, Licht is an early adopter of technology and is ardent about innovation. Licht is an advisor to start-ups at the intersection of fashion and technology. She was a significant contributor to the Fashion GPS SaaS, and served on the Launchmetrics board for two years. Licht has also served as a judge in Digiday's Glossy Awards and as a strategic advisor to New York Tech Fashion Lab's program.
As a mentor, Licht’s best-selling book, "LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media." pays forward everything she has learned throughout her career. "LEAVE YOUR MARK" has been translated into Spanish, Chinese, and Russian. Her subscription newsletter is syndicated on Forbes.com and LinkedIn, and continues in the spirit of "LEAVE YOUR MARK," tackling career obstacles and offering universal professional advice. "LEAVE YOUR MARK’s" podcast launched to rave reviews in September 2019 and serves freshly brewed career advice every week with A-list guests.
Licht is a frequent keynote speaker with recent appearances, including: CES, Facebook, and The University of Michigan Ross Business School. Licht has been profiled in The New York Times and was featured on the cover of The New York Times Styles section in the article “Who Will Be America’s Next Top Mentor?” She is TEDx speaker, a five-time Fashion 2.0 award winner, and has been profiled many times in the media, including being named one of Time's "Six Women Who Rule the Fashion World” and listed as #30 in the “Top 50 Most Powerful Women in New York,” by The New York Daily News.
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