Allie Oosta drives annual planning, goal-setting, and post-mortem analyses for a marketing organization of 65 at Amazon Fashion Marketing. As a manager, Oosta oversees a team of five, focusing on brand and customer insights, promotions and discount customer experience (CX), marketing integration with innovation and technology, and global alignment with Amazon Fashion teams in NA, EU, and Asia.

In Amazon's document-heavy environment, strong business writing skills are highly valued. Oosta's role involves crafting key documents for the organization, including a 2-5 year strategy, an annual integrated marketing strategy, and an annual operational plan. These documents are crucial for gaining leadership and team buy-in, and their clarity and actionability directly impact the team's execution. Oosta also regularly reviews and provides input on team members' documents, offering assistance in editing and revision.

Oosta's journey at Amazon began six years ago as a copywriter, progressing through roles such as Copy Project Manager, Brand Marketing Project Manager, and Sr. Project Manager before being promoted to the manager level last month. Oosta's strength as a writer and storyteller, discovered during an editorial internship at Seattle Met Magazine and honed through various roles at Amazon, has proven instrumental in marketing and engaging with customers.

During Oosta's college years, attending career talks with professional writers marked a turning point, sparking an interest in magazine writing and freelance opportunities. Oosta's participation in the Distinction in Writing program provided valuable reflections and out-of-classroom experiences, while the Advanced Style and Technique course enhanced Oosta's communication skills, particularly in providing and receiving specific feedback—an asset crucial to navigating roles and responsibilities at Amazon.

Throughout Oosta's career journey, from intern to manager, these foundational experiences and skills have played a pivotal role in driving success and fostering trust among peers and superiors at Amazon.

Business, Leadership, Business Leadership, Fashion Fashion industry, Health, Innovation, Women, Lifestyle, Female Leadership, Influential Women, Women's Health, Communication, Teamwork & Teambuilding, Editing, Marketing, Digital Marketing, International Business, Storytelling, E-Commerce, Viral Marketing,