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Allison Cerra      

Chief Marketing Officer at Alkami Technology

With a lifelong career invested at the intersection of marketing and technology, Allison Cerra is a leading expert in how technology is influencing the way we work, live and play. With more than 20 years of experience leading marketing organizations for some of the world’s largest technology companies, Cerra brings a practical approach to demystifying the confluence of significant technology trends – including mobility, cloud, big data, security and collaboration – and signaling where these forces could lead cultures in the future.

Cerra is the Chief Marketing Officer at Alkami Technology. She leads all Alkami’s product and corporate brand marketing initiatives, establishing the company as a force in reshaping the modern banking landscape.

Before joining Alkami, Cerra led Hewlett Packard Enterprise’s global field marketing division, transforming it into a digital-first, data-centric organization. She has also served in a multitude of marketing leadership roles with companies including McAfee, Alcatel-Lucent, Frontier Communications, and Verizon, earning recognitions from the Dallas/Fort Worth American Marketing Association including CMO of the Year and Top Researcher of the Year along the way. She has also been named an Advertising Age Woman to Watch.

Cerra recently co-authored "The Second Economy: The Race for Trust, Treasure and Time in the Cybersecurity World," which explores the incentives – whether for profit, principle or province – that motivate adversaries to target organizations and how companies can develop an effective cybersecurity posture in response. She also co-authored "Transforming Business: Big Data, Mobility and Globalization," which discusses how today’s networked world and its proliferation of mobile devices is driving eye-opening cultural change in the workplace and shaping the attitudes of the future workforce. In "Identity Shift: Where Identity Meets Technology in the Networked-Community Age," she examines how our Internet proficiency is blurring the boundaries between our virtual and real-life personas, resulting in a startling shift in our behaviors – as parents, professionals, consumers and gamers – and the way we interact with the companies that serve us. And, in "The Shift: The Evolving Market, Players and Business Models in a 2.0 World," Cerra identifies a $100 billion market opportunity when communications networks are used as application development platforms.

Allison Cerra obtained her BS in marketing and management at the University of South Florida and her master's degrees in business administration and telecommunications from Southern Methodist University.

In her engaging presentations, Cerra shares with enterprise decision makers how an increasingly mobile workforce and the rise of BYOD (bring your own device) is altering the IT landscape and the workforce culture at large as employees and tech consumers become one and the same. Whether your interest lies in sociology, psychology, marketing, or technology, Cerra examines the impact of living in an age where personal technology rivals that found in the workplace, and an age in which virtually all our personal information and interactions can be available with the touch of a screen. Throughout these explorations, she offers practical prescriptions for addressing the market opportunities that result.

Videos


Speech Topics


Transforming Business: Big Data, Mobility & Globalization

The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises - including frontline knowledge workers and HR, IT, and business decision makers - to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions:

How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust

The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly.

This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences - from marketers to HR leaders - seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.

The Shift: Where Education Meets Technology in the Networked-Community Age

In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape.

This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.

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