Amanda Baldwin is the President of Supergoop!, the first protective skincare brand that puts SPF at the forefront. The brand’s mission is to change the way the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors. As President, Amanda oversees the company’s marketing, sales, product development, operations and finance divisions, and under her leadership for the past three years, the company is on track to grow by more than 7x.

Amanda is a veteran of the beauty industry, and before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund, collaborating with management teams across the portfolio and serving as the Chief Marketing Officer of StriVectin Operating Company. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

Amanda earned an A.B. magna cum laude Phi Beta Kappa from Harvard College and an M.B.A. with honors from The Wharton School of The University of Pennsylvania, where she was a Palmer Scholar. She is also a graduate of the Aspen Seminar. She presently serves on the Board of Directors for the Books for Kids Foundation and is a member of Wharton Women in Leadership and the Baker Retailing Center Directors’ Council. She lives in Manhattan with her husband and son.

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