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Amber Taylor    

CEO & Co-Founder at ARA Journeys

Amber Taylor is an entrepreneur passionate about promoting cultural diversity in the tech industry. As the CEO and Co-Founder of ARA Journeys, she leads efforts at the forefront of combining immersive technologies and artificial intelligence with the wisdom of indigenous peoples to create innovative solutions for education, health, and tourism. ARA Journeys focuses on building meaningful connections, fostering learning, and inspiring exploration.

Under her leadership, ARA Journeys has received numerous awards, solidifying its reputation as a pioneering digital technologies company. Beyond her work at ARA, Amber is committed to promoting diversity in the tech industry. She actively mentors with NZ Business Mentors and NZ Women in Tech, working to empower women in tech and bridge the gender gap. As a founding member of the NZ Female Tech Founders network, she strives to create a supportive community for women tech founders. Additionally, Amber is dedicated to championing Māori talent and advocating for the representation and inclusion of underrepresented communities in tech.

Her journey began with a deep appreciation for her Māori heritage and a fascination with technology. The fusion of her technical expertise and cultural knowledge has contributed to the creation of ARA's digital platforms, which preserve and share indigenous wisdom with the world.

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