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Amy Curtis-Mcintyre      

Innovative Brand Marketing Strategist, Former CMO of Airbnb & Founding CMO of JetBlue Airways

With an intrinsic ability to develop successful initiatives across industries, Amy Curtis-McIntyre has established herself as a preeminent practitioner of branding and marketing, having applied her unique approach—focused on the product, not the brand—to produce groundbreaking marketing efforts for some of the world’s top trending companies, including Airbnb, JetBlue, Old Navy, Hyatt Hotels, Virgin Atlantic Airways and Celebrity Cruise Lines.

Most recently, as CMO for Airbnb, Curtis-McIntyre successfully transformed the way the company reached its 25 million+ guests in 190+ countries, by launching innovative campaigns around major events, like the World Cup, creating “pop-up” rooms designed by celebrities, and commissioning short films to use as TV commercials.

As the founding CMO at JetBlue Airways, she redefined what an airline could be, by applying her simplistic, unconventional approach and experiential marketing know-how to internal and external initiatives. From reevaluating plane colors to advertising in alternative publications to introducing interactive campaigns for customers in-flight and on the ground, Curtis-McIntyre’s efforts were crucial to the airline startup’s popularity and success. During her tenure, JetBlue was named "Marketer of the Year" by Ad Age Magazine and was voted "Best U.S. Airline" by Condé Nast Traveler readers, a distinction the airline went on to earn for six consecutive years.

An established thought-leader with a charming, sharp wit, Curtis-McIntyre captivates audiences by revealing her unique, proven strategies for effectively building and managing a successful brand, attracting new customers, and maintaining loyal clients that are essential for small startups to global corporations.

Speech Topics


Building A World-Class Brand: It’s All About the Product

The voice behind some of the world’s most successful brands, Amy Curtis-McIntyre shares simple, timeless strategies on what it takes to build and maintain a successful brand that are relevant for any company—whether an established industry leader striving to stay relevant as disruptive competitors enter the marketplace or an organization just starting out. Cutting through the jargon, Curtis-McIntyre tells audiences straight-up what it takes to succeed in today’s rapidly changing marketplace. From establishing vital touch points throughout the marketing funnel to effectively connect with consumers, to developing a product-focused corporate culture that includes both internal and external brand ambassadors, she shares anecdotal insights stemming from her illustrious career that are both thought-provoking and wildly entertaining.

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News


Michael Strahan to Keynote as National Apartment Association ...

Events include talks from Michael Strahan, Netflix co-founder Marc Randolph, and former Airbnb CMO Amy Curtis-McIntyre, as well as the Maintenance Mania  ...

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