With an intrinsic ability to develop successful initiatives across industries, Amy Curtis-McIntyre has established herself as a preeminent practitioner of branding and marketing, having applied her unique approach—focused on the product, not the brand—to produce groundbreaking marketing efforts for some of the world’s top trending companies, including Airbnb, JetBlue, Old Navy, Hyatt Hotels, Virgin Atlantic Airways and Celebrity Cruise Lines.

Most recently, as CMO for Airbnb, Curtis-McIntyre successfully transformed the way the company reached its 25 million+ guests in 190+ countries, by launching innovative campaigns around major events, like the World Cup, creating “pop-up” rooms designed by celebrities, and commissioning short films to use as TV commercials.

As the founding CMO at JetBlue Airways, she redefined what an airline could be, by applying her simplistic, unconventional approach and experiential marketing know-how to internal and external initiatives. From reevaluating plane colors to advertising in alternative publications to introducing interactive campaigns for customers in-flight and on the ground, Curtis-McIntyre’s efforts were crucial to the airline startup’s popularity and success. During her tenure, JetBlue was named "Marketer of the Year" by Ad Age Magazine and was voted "Best U.S. Airline" by Condé Nast Traveler readers, a distinction the airline went on to earn for six consecutive years.

An established thought-leader with a charming, sharp wit, Curtis-McIntyre captivates audiences by revealing her unique, proven strategies for effectively building and managing a successful brand, attracting new customers, and maintaining loyal clients that are essential for small startups to global corporations.