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Amy Holtzman    

Senior Vice President of Marketing at AlphaSense

Amy Holtzman, the Senior Vice President of Marketing at AlphaSense, knows that B2B SaaS marketing isn’t always used to its full potential.

She co-founded Women in Revenue Marketing, an organization that brings senior-level revenue marketing leaders and rising stars together on a quarterly basis, in July 2018. She became a founding member of Chief, a network to connect and support female leaders, in January 2019 and joined Revenue Collective, an invitation-only community of sales and marketing executives, just one month later.

She runs all aspects of AlphaSense’s marketing efforts, from corporate branding and public relations to demand generation and product and customer marketing. It’s the ideal environment for her to transform marketing into a strong revenue contributor, and to begin seeing the effects of her work right away.

Speech Topics

How Marketing Catches Up in a High-Growth Company

Imagine signing on to lead marketing at a high-growth company that had grown almost entirely through outbound sales for more than six years. AlphaSense senior vice president of marketing Amy Holtzman found herself in that position when a mature product with a large addressable market and a new funding round created the urgency to invest in marketing as a major contributor to pipeline and revenue. Learn how she created a plan to build out a dynamic marketing function that could keep pace with the rest of the fast-growing company.

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